FMCG] Trade Marketing Manager

• Design and implement trade marketing plans to drive brand awareness and sales growth.
• Collaborate closely with the sales team to develop promotional strategies tailored to specific channels.
• Analyze market trends and competitor activities to identify opportunities and risks.
• Monitor the performance of trade marketing campaigns and provide actionable insights for improvement.
• Manage budgets effectively to optimize marketing ROI.
• Build strong relationships with distributors and key retail partners.
• Oversee the development of point-of-sale materials and in-store displays.
• Ensure consistent brand messaging across all trade marketing initiatives.

• A degree in Marketing, Business Administration, or a related field.
• Proven experience in trade marketing or sales within the FMCG industry (experience in trade marketing across the General Trade channels is an added advantage).
• Strong analytical skills to evaluate market data and campaign performance.
• Excellent communication and interpersonal skills for stakeholder collaboration.
• Strategic thinking and the ability to manage multiple projects effectively.
• Proficiency in marketing tools and software is an advantage.

• Competitive annual salary and benefits package.
• A chance to drive change and transform the Sales landscape.
• Opportunities for career advancement within a respected FMCG organization.

Michael Page