Publishing Center] Social Media Specialist, Malaysia(A47022)
Kuala Lumpur
Permanent
Full-time
27 days ago
Responsibilities: 1. MLBBMY Full-Channel Social Media Management Drive end-to-end operations: content planning production posting analytics. Utilize commercial ad tools to achieve follower targets by month and T/A reach targets by campaign. Execute campaign-specific social content & social activation for key initiatives, including livestream content, offline production content and community reward activities etc. Provide agile support for regional social media trend observation and user insight integration. Oversee all official social channels & manage moderator teams. 2. Data-Driven Optimization Monitor content performance (ROI, CPM, engagement, conversion), conduct rapid test-learn-adapt cycles, and identify high-efficiency key actions (e.g., viral local content formats). 3. End-to-End Project Ownership Own complex social events and social media metrics, manage vendor quality/cost, and mitigate risks.(e.g., PR crises triggered by cultural/religious sensitivities) Requirements: 1. Must-Have Experience 3+ years in game localization marketing or content marketing, with proven success in SEA(Malaysia preferred) market campaigns. Portfolio showcasing: Integrated campaigns blending social media channels (TikTok, influencers, live events). Data-informed pivots that lifted campaign results (e.g., improved CTR, CPM, engagement, or ROI). Crisis management in high-pressure environments (e.g., player backlash, cultural missteps). Deep network of Malaysian partners (content vendors, KOL agencies). 2. Critical Competencies Malaysian market understanding: Intimate knowledge of local social media ecosystem (TikTok trends, Facebook communities, emerging platforms). Awareness of cultural/religious sensitivities and gaming regulations. MOBA/competitive gaming expertise: Understanding of player motivations, esports cycles, and content trends. Passion for MOBA. Collaboration agility: Navigate time zones and cultural gaps to align global/regional stakeholders. Resilient results-focus: Deliver under tight deadlines and unexpected challenges. Unleash Your Potential at MOONTON Games MOONTON Games is one of the pioneers of mobile gaming with Mobile Legends: Bang Bang. But we&aposre also so much more! We&aposre a global game development and publishing powerhouse with our award-winning games and intellectual properties! At MOONTON Games, we believe in having an open, collaborative environment where creativity, teamwork, and shared passion thrive. Whether you&aposre a seasoned game developer, a marketing guru, an esports enthusiast, or from another discipline, your unique skills and perspectives are valued here. Join us on an exciting journey to create innovative, world-class games that connect players around the globe. At MOONTON Games, the possibilities are endless. Perks & Benefits - Flexible working hour arrangements - Work-In-Office meal benefits - Unlimited office pantry snacks & afternoon tea arrangements! - Exclusive in-game benefits - Comprehensive medical benefits - Attractive bonus structure - Collaboration with a dynamic, global team around the world - Rank promotion program - Convenient & accessible locations - Mentorship program for new employees to quickly get familiar with the business and corporate culture - Annual company trip - Fun celebrations during major festivals - Team building activities - Mental health & wellness initiatives - MOONTON Talks & educational programs - Exclusive game-themed gifts during special occasions Apply via LinkedIn now to unleash legendary moments together! Only shortlisted candidates will be notified. Show more Show less