Company Description YOLO is an experience-led event agency dedicated to delivering happiness through immersive events. We create unforgettable experiences that engage all five senses and evoke strong emotional connections. We pride ourselves on our ability to craft unique events that leave a lasting impact on attendees. Welcome to YOLO. Role Description This is a full-time, on-site role for a Senior Public Relations Executive located in Kuala Lumpur. The Senior Public Relations Executive will be responsible for managing media relations, crafting and distributing press releases, and overseeing public relations activities. Daily tasks will include writing and editing communication materials, developing PR strategies, and maintaining strong relationships with media outlets to ensure positive coverage. Public Relations Collaborate with clients to understand their brand values, campaign objectives, and communication goals. Assist in developing integrated PR plans and timelines in collaboration with the project manager. Coordinate media outreach, press materials, and interview schedules to ensure strong media presence across relevant channels. Build and maintain relationships with journalists, influencers, and media partners. Support the planning and execution of press conferences, media events, product launches, and brand activations. Draft press releases, media kits, speeches, talking points, and key messages tailored to each campaign. Manage the logistics of media attendance, ensuring timely dissemination of information and smooth guest experience. Monitor and respond to media enquiries in a timely and professional manner. Oversee event-day coordination, including managing media, clients, and VIPs on-site. Track PR coverage and compile post-campaign reports with key metrics, clippings, and PR value. Analyse post-event/media feedback to evaluate campaign effectiveness and propose improvements. Support social media and digital campaigns by aligning PR content with online narratives. Assist in budget planning and vendor coordination to ensure cost-effective execution of PR and media activities. Maintain clear communication with clients, offering timely updates and solutions when issues arise. Stay updated on industry trends, competitor activities, and media landscape developments to inform strategies. Event Management Assist with event sourcing, including researching and securing suitable venues, vendors, suppliers, and partners that align with the event concept and budget. Provide event support during planning and execution phases, ensuring that production, logistics, and operational needs are met. Show more Show less