Company Description YOLO Event Agency is dedicated to delivering happiness through meticulously crafted events that engage all five senses, and even the emotions of guests. Our unique approach ensures memorable experiences tailored to each event&aposs specific needs. At YOLO, we are passionate about creating unforgettable moments that ignite vision, smell, taste, touch, hearing, and emotions. We pride ourselves on fostering connections and creating lasting impressions. Role Description This is a full-time on-site role for a Senior Public Relations Executive, based in Kuala Lumpur. The Senior Public Relations Executive will be responsible for creating and distributing press releases, managing media relations, and developing communication strategies. This role will involve proactive engagement with the media, fostering relationships with key stakeholders, and executing public relations campaigns to enhance the company's brand and event experiences. Qualifications Collaborate with clients to understand their brand values, campaign objectives, and communication goals. Assist in developing integrated PR plans and timelines in collaboration with the project manager. Coordinate media outreach, press materials, and interview schedules to ensure strong media presence across relevant channels. Build and maintain relationships with journalists, influencers, and media partners. Support the planning and execution of press conferences, media events, product launches, and brand activations. Draft press releases, media kits, speeches, talking points, and key messages tailored to each campaign. Manage the logistics of media attendance, ensuring timely dissemination of information and smooth guest experience. Monitor and respond to media enquiries in a timely and professional manner. Oversee event-day coordination, including managing media, clients, and VIPs on-site. Track PR coverage and compile post-campaign reports with key metrics, clippings, and PR value. Analyse post-event/media feedback to evaluate campaign effectiveness and propose improvements. Support social media and digital campaigns by aligning PR content with online narratives. Assist in budget planning and vendor coordination to ensure cost-effective execution of PR and media activities. Maintain clear communication with clients, offering timely updates and solutions when issues arise. Stay updated on industry trends, competitor activities, and media landscape developments to inform strategies. Show more Show less