Job Description: Digital (Influencer) Advertising Initiatives: Assist in identifying and partnering with relevant influencers to promote the brand and its products/services. Coordinate the planning and execution of influencer marketing campaigns, ensuring alignment with overall campaign and public relation strategies and objectives. Monitor and analyse the performance of influencer collaborations, providing insights and recommendations for optimization. Manage relationships with digital advertising vendor, negotiating contracts and ensuring deliverables are met on time and within budget. Online and Traditional Media Management: Oversee and maintain the brand&aposs presence across various online platforms, including social media channels, websites, and blogs. Manage traditional media channels to ensure consistent and effective brand love messaging. Monitor media trends and audience engagement, adjusting strategies to maximize reach and impact. Support the execution and evaluation of public relations and media communication strategies to meet the company's communication objectives. This includes measuring and improving the quality of media coverage, engagement, views, reach, and overall maximization of positive exposure and positioning. Public Relations Support: Assist in crafting and distributing press releases, media alerts, and other PR materials to secure positive media coverage. Build and maintain strong relationships with media contacts, journalists, and industry publications. Assist in securing and generating coverage for the company across media channels, both offline and online. This includes written communications, measurement of viewership, and comparison of coverage with competitors, targeting key geographical demographics. Assist department leadership in identifying, developing, and maintaining collaborative and professional relationships with media members, local community leaders, and industry-relevant influencers to assess collaboration and sponsorship opportunities. Customer Advocacy Enhancement: Develop and implement strategies to encourage and amplify customer advocacy through testimonials, reviews, and user-generated content. Collaborate with customer service and operations teams to identify and leverage opportunities for enhancing customer satisfaction and loyalty. Collaborate with regional teams to understand customer needs through active discussions. Performance Tracking and Reporting: Collect and analyse data related to influencer campaigns, media engagement, and PR activities to assess effectiveness and ROI. Prepare comprehensive reports detailing campaign performance, audience reach, and engagement metrics. Provide actionable insights and recommendations based on data analysis to inform future strategies and initiatives. Collaboration and Communication: Work closely with cross-functional teams, including regional offices, Operations, Product and Brands to ensure cohesive and aligned communication efforts. Assist in coordinating events such as Go-to-Market/ company' activity, driving event attendance and media coverage while maintaining positive relationships with all relevant stakeholders. Execute departmental tasks and achieve targets set for departmental Key Result Areas (KRAs) and Key Performance Indicators (KPIs). Comply with the company's code of conduct, policies, procedures, and lawful directions related to your employment and duties, including any amendments thereto. Perform any other functions as directed by management from time to time. Show more Show less