Senior Education Counsellor - Business Development (B2C) - Central

• Responsible for National Sales (New Local & Transfer Market) assigned to region, inclusive of supporting another sales department if needed.
• Accountable for managing the business development team's performance in achieving team National and Regional Sales Target and Growth by annual and cycle. Target includes Student Registration.
• Provide comprehensive advice, guidance, and information, such as admissions requirements, tuition fees, scholarship and accommodation to prospective and existing students and parents of Taylor's Higher Education.
• Follow up with prospective students and parents for sales conversion via various channels.
• Support enrolment-related events and activities which include Open Days, Enrolment Days, and other events organized to attract prospective students.
• Support market intelligence and information gathering of competitors' offerings.

• Ensure that excellent customer service is always provided to new prospective students and parents through all channels.
• Ensure timely responses to all enrolment-related requests by prospective students and parents.
• Manage stock inventory and maintenance of the promotional materials and merchandises of Taylor's Higher Education for the team.

• Support in optimizing the Sales Cost of Acquisition through improving process efficiency and productivity of the team.
• Assist in producing relevant report as requested by the Head of B2C.
• Strategize and implement sales and marketing plans for the targeted markets to increase student enrolment and to work very closely with the Institutional Marketing Department
• Plan, implement and participate in all major student recruitment activities which include, but may not be limited to, education fair representations, Open Days and special events organized to attract potential students
• Assist and provide input in the development of marketing and promotional materials in all media to support the marketing activities of the University College/ University
• Undertake any other projects that may be assigned from time to time by the Management of Taylor's University College/ University.

• Manage and cultivate sales-driven culture within the team.
• Ensure technological adoption for the team to achieve the sales target.
• Coordinate meetings, staffing requirements and staff briefings.

• Degree in Business/Management/Marketing or related discipline

• At least three (3) years of working experience in education environment is preferred.
• Business development and account management experience in the education environment is preferred.
• Experience in regional sales execution would be an added advantage.

• Strong Selling and Counseling capabilities
• Strong Customer Service experience
• Familiar with Sales Tools, Processes, and Technological development and management.
• Familiar with Higher Education products customer profiling and competitor profiling.
• Knowledge of ATL, BTL, Digital Marketing and Feeder School Marketing & Branding approaches.
• Account Management & Execution strategies.
• Cost benchmarking for Sales & Marketing effort.
• Knowledge of agent network management and remuneration.
• Footprint expansion, development, and optimization.
• Proficient in English, Bahasa Malaysia and/or Mandarin.
• Knowledge and skills in using computer software. E.g., Microsoft software applications.

• Sales Driven: passionate in delivering results through effective sales methodologies and culture of excellence.
• Data Driven and analytical in planning and decision making.
• Excellent presentation, communication and people management skills, inclusive counseling skills.
• Team Player: Experience in working across levels in broad and complex organizations and believes in achieving results through collaboration.
• Conflict Management: Ability to manage by identifying and handling conflicts in a sensible, fair and efficient manner.
• Project Management capabilities and able to plan, disseminate and monitor effectively to ensure success of project.
• Willing to work beyond normal working hours and during weekends.
• Possess own transportation.

Taylor's Education Group