Marketing & Communication Manager
Zaques Hotel (M) Sdn Bhd
- Chow Kit, Kuala Lumpur
- Permanent
- Full-time
- Bachelor's in Marketing/Communications or related field.
- 5+ years in hospitality marketing or consumer brand marketing; hotel experience preferred.
- Strong command of Bahasa Malaysia and English.
- Hands-on with analytics, Meta/Google ads, email platforms, and content tools.
- Excellent copywriting, project management, and stakeholder communication.
- Proven record of driving direct bookings and brand growth.
- Lead brand strategy and calendar: campaigns, promotions, packages, and content.
- Oversee digital performance: website, search engine optimization (SEO), paid search and paid social, email, and retargeting.
- Drive social media, content, and community management; maintain brand voice.
- Manage public relations: press releases, media kits, interviews, and influencer/KOL partnerships.
- Coordinate photography/videography; ensure high-quality creative assets and on-brand collateral.
- Manage online reputation (reviews on Google, TripAdvisor, OTA platforms); respond and escalate issues.
- Build partnerships with corporates, attractions, event organizers, and tourism bodies.
- Track results: leads, conversion, direct booking share, cost per acquisition, return on advertising spend.
- Manage marketing budget, vendors, and agencies; ensure compliance with hotel SOPs and policies.
- Lead a small team (or agencies); coach, set KPIs, and run weekly performance reviews.
- Competitive basic salary (based on experience and market benchmarks).
- Performance bonus & KPI incentive (annual; tied to campaign and revenue metrics).
- Statutory contributions: Employees Provident Fund (EPF), Social Security (SOCSO), and Employment Insurance System (EIS).
- Medical coverage: Panel GP outpatient + inpatient insurance (room & board).
- Annual leave: 14-24 days (tenure-based) + all gazetted public holidays (replacement provided if worked).
- Medical/paid sick leave (as per law), maternity/paternity leave.
- Duty meals during work shifts.
- Transport/mileage claims for business use; parking subsidy (site dependent).
- Laptop & licensed marketing tools (email/CRM, ad platforms, analytics, design)..
- Staff room rates / F&B discounts for employee and immediate family (hotel policy).
- Career growth path within Sales & Marketing (clear KPIs and quarterly reviews).
Maukerja