Job Title: Email & Marketing Automation Specialist (5-6 Years Experience) Location: Remote About the Role: We're looking for a results-driven and detail-oriented Email & Marketing Automation Specialist to support the daily execution and optimization of our multi-brand marketing operations. You'll be working closely with the Head of Email & Automation to manage high-performing email, SMS, WhatsApp, and push campaigns across brands. If you have 5-6 years of hands-on experience in ESPs, CRM workflows, campaign setup, and automation QA-and want to contribute to a fast-paced, data-driven, and AI-powered marketing team marketing team-this role is for you. Key Responsibilities: Email Marketing Execution Build, QA, and launch email campaigns in Brevo for different user segments (individual, corporate, admin) Create email drip flows based on lifecycle triggers (abandonment, quiz behavior, renewals, etc.) Work on segmentation, personalization, and A/B testing of subject lines and content Use AI-powered copy and subject line optimization tools to improve engagement rates Automation Workflows Set up and maintain marketing automation workflows using Brevo and Pipedrive Assist in the setup of SMS/WhatsApp/push notifications and outbound call reminders Monitor and report on automation performance and troubleshoot sync issues Implement AI-driven predictive workflows (e.g., send time optimization, churn prediction, product/course recommendations) CRM Integration & Data QA Perform weekly audits of data sync between backend Brevo/Pipedrive Ensure correct tagging, attributes, and custom event triggers for each user type and brand Maintain data hygiene across automation flows Use AI-based anomaly detection tools to spot data sync or performance issues early Reporting & Optimization Track campaign performance using internal dashboards or Looker Studio Share weekly insights on open rates, CTRs, bounces, unsubscribes, etc Make recommendations to improve engagement and delivery Use AI analytics to uncover hidden trends, segment behavior, and identify high-value user cohorts Team & Cross-Functional Coordination Collaborate with content writers, developers, and QA team for smooth campaign execution Maintain checklists, SOPs, and documentation for recurring tasks Coordinate with Sales & Support for lead flow follow-ups and campaign timing What You'll Need: Experience & Skills 5-6 years of hands-on experience in email marketing and automation Strong experience with Brevo, Pipedrive, and tools like Make.com, Twilio Ability to build automation flows, manage segmentation, and run cross-channel campaigns Eye for detail in QA, testing, and data mapping Soft Skills Highly organized with strong follow-through and time management Comfortable taking ownership and being proactive in campaign execution Analytical mindset with an ability to translate numbers into actions Excellent written English and communication skills Bonus If You Have: Experience working in healthcare/ed-tech or certification-based platforms Familiarity with GDPR, CAN-SPAM, and compliance best practices Experience working in a remote, fast-paced marketing team Powered by JazzHR 7MoA1TnG3o Show more Show less