Influencer Marketing Specialist

  • Kuala Lumpur
  • Permanent
  • Full-time
  • 8 days ago
About The Job: We're looking for a creative and driven marketer with at least 3 years of experience in influencer marketing to lead KOL campaigns for the Taiwan market. You'll manage end-to-end IG campaigns, analyze content trends, and ensure our brand stays relevant and engaging. Fluency in Mandarin and a passion for beauty or skincare are must-haves! What You'll Do: Plan and manage influencer campaigns across IG, Threads, XHS, and more-from KOL sourcing to performance review. Analyze content trends and consumer behavior to boost campaign effectiveness and drive sales. Ensure consistent brand voice while keeping content fresh and relevant to the Taiwan market. Lead KOL seeding, event collaborations, and product launch activations. Work closely with cross-functional teams on campaign planning, content, and ROI tracking. Support any ad-hoc projects aligned with marketing goals. What We're Looking For: Bachelor's Degree in Marketing, Communications, or related fields. At least 3 years of experience in influencer marketing, digital campaigns, or brand-related roles. Must be proficient in Mandarin (spoken & written) to work with Chinese-speaking KOLs and platforms. Familiarity with or strong interest in the Taiwan market-especially its social platforms (IG, Threads, XHS) and content culture. Strong communication, coordination, and project management skills. Passion for the beauty or skincare industry is a big plus. Show more Show less

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