Marketing Specialist

• Bachelor's degree or above in Marketing, Advertising, Media, or related fields;
• Minimum of 2 year of relevant experience in marketing or brand promotion, with a preference for direct experience working for a brand, with a proven track record in offline marketing, event planning, and co-branding initiatives;
• Good command of written English;
• Proficiency in Excel and data analysis to monitor and assess data performance;
• Strong organizational skills with the ability to manage multiple projects and budgets simultaneously;
• Creative thinking, Possess innovative marketing thinking with strong local insights.

• Brand's Social Media Management (Facebook & Instagram), including contents development and planning, caption writing & post release, community engagement; Be responsible for the Reach, followers, and engagement rate result on social media;
• Be responsible for the Co-brand & KOL sourcing, partnership negotiation, content script create and review, ensuring the final data results;
• Membership Community maintenance and growth, come up with membership activity &recruitment plan ;
• Media Buy, Develop and implement local media placement plans, including advertising placements and promotional campaigns, to boost brand visibility and market share. Especially Facebook CPAS ads.;
• Understand local market needs and competition, actively participate in market research, propose innovative marketing ideas and strategies to drive continuous growth of the brand;
• Identify and establish partnerships with local businesses and organizations for co-branding opportunities; collaborate on joint marketing efforts, ensuring mutual benefits and alignment with brand standards;
• Oversee the budgeting and planning of the social event and partnership with different stakeholders, ensuring efficient allocation of resources.
• Develop and collaborate with potential offline events organization & CSR organizations.

• EPF/SOCSO
• Annual Bonus
• Attendance Bonus
• Training Provided

• Near to Public Transport

Maukerja