Digital Marketing SpecialistWe are seeking a data-driven and creative Digital Marketing Specialistto join our team and drive user growth for leading global crypto exchanges. Based in Malaysia, you’ll develop and executemulti-channel digital marketing campaigns, optimize paid ads, and scale user acquisition strategies across fast-growing fintech and digital asset markets.What You’ll DoDesign and executedigital marketing strategiesto boost app downloads, signups, and trading activity throughGoogle Ads, Meta Ads, X Ads, TikTok Ads, and other digital platforms.Build and manage strong relationships withinfluencers (KOLs), media partners, and crypto communities.Plan and overseeaffiliate and referral programsto drive user acquisition cost-effectively.Track and analyzecampaign performance, focusing onFTD (First Time Deposit), FTT (First Time Trade), retention, and ROI.Localize and optimize marketing content to ensurecultural relevance and brand consistencyacross markets.LeadSEO initiativesincluding keyword research, content optimization, link building, and organic traffic growth.Stay ahead ofindustry trends, competitor strategies, and emerging opportunitiesin fintech and digital assets.What We’re Looking For1–3 yearsof experience indigital marketing, growth, or user acquisition(fintech/crypto experience is a plus).Proven success inuser acquisition campaigns, KOL collaborations, and affiliate/referral programs.Solid understanding ofSEO best practiceswith hands-on experience using tools likeGoogle Analytics, SEMrush, Ahrefs.Strong grasp ofSoutheast Asian user behaviorand ability to tailor strategies for regional markets.Highlycreative, analytical, and results-driven, with a passion for scaling digital campaigns.Proficiency inChinese and English (written & spoken).