Role Summary Planning, developing, and executing integrated marketing campaigns across multiple channels. This role requires a blend of creativity, analytical skills, and project management expertise to drive campaign performance, achieve business goals, and ensure ROI. Responsibilities: Campaign Planning & Strategy: o Develop and implement integrated marketing campaign strategies. o Collaborate with cross-functional teams (content, creative, media, SEO, paid ads) to build cohesive and effective campaigns o Analyze audience segments and market trends to create data-driven campaign approaches Campaign Execution & Management: o Oversee end-to-end execution of campaigns, including ideation, content creation, channel selection, and deployment. o Develop campaign timelines, budgets, and deliverables o Optimize campaigns across digital, paid, social, email, and offline channels Performance Analysis & Reporting: o Monitor key performance metrics (KPIs), such as CTR, conversion rates etc. o Analyze campaign data to measure success and identify areas for optimization Collaboration: o Work closely with creative and content teams to develop compelling messaging and assets for campaigns. o Partner with media buying and digital teams to plan budgets and allocate resources effectively. o Align strategies with sales, product, and leadership teams to ensure business priorities are met. Requirements: . Experience in marketing campaign strategy, execution, and optimization . Experience managing multi-channel campaigns (digital, social, email, paid media) . Strong understanding of marketing funnel strategies and audience segmentation . Proficiency in analytics tools like Google Analytics, HubSpot, or similar platforms . Excellent project management, organizational, and multitasking abilities . Analytical mindset with the ability to interpret data and generate actionable insights . Familiarity with SEO, content marketing, and email automation tool #LI-GM About Accenture We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.At Accenture, we see well-being holistically, supporting our people's physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We're proud to be consistently recognized as one of the World's Best Workplaces .Join Accenture to work at the heart of change. Visit us at Equal Employment Opportunity Statement All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process. Accenture is committed to providing veteran employment opportunities to our service men and women.