About the Role We're looking for a strategic and results-driven Senior Manager, Campaign Management to lead high-impact campaigns across B2B, B2C, and B2G segments locally and regionally. This role involves collaborating with Marketing, Content, Research, and other key stakeholders to deliver effective, data-driven campaigns that support business growth and engagement. Responsibilities Lead daily operations of the Campaign Management unit, ensuring alignment with governance standards and best practices. Collaborate in the development of concepts and take full ownership in executing campaigns for products, services, and events across B2B, B2C, and B2G markets. Co-develop and implement strategic marketing plans focused on client retention, lead generation, and business growth. Oversee campaign execution across all platforms, collaborating with internal teams and third-party partners as needed. Support the sales team with campaign-related materials, briefings, and updates to ensure consistent messaging and effective sales enablement. Requirements Bachelor&aposs Degree in Marketing, Business, or a related field. Minimum 7 years of experience in media, advertising, or marketing, with a strong focus on digital and omnichannel campaigns. Proven experience leading B2B, B2C, and B2G campaigns from planning to execution. Strong analytical skills with the ability to interpret data and generate actionable insights. Excellent project management, stakeholder engagement, and communication skills. Show more Show less