Manager, Analytics & Performance Management (Business Channels)
- Malaysia
- Permanent
- Full-time
- Business Potential & Uplift Quantification:
- Baseline customers by segments to identify specific business gaps and growth opportunities at each branch.
- Establish minimum acceptable business levels and benchmarks for each C2 branch, providing clear performance targets.
- Utilize uplift targets to identify and select the most suitable branch leaders for each C2 location.
- Location Strategy Analytics:
- Implement and leverage the proposed Urbanmetry methodology (TLS: Track, Learn, Score) to combine internal branch data (customer base, sales performance) with external factors (demographics, commercial lots, existing bank branches).
- Identify key drivers of branch success and analyze reasons for variations in branch performance (outperforming vs. underperforming).
- Utilize location evaluation analytics to determine optimal sites for new branches or relocation of existing ones based on demographic and location factors.
- Performance Management & Prioritization:
- Develop and implement a framework for impact prioritization, categorizing initiatives into:
- High Impact, Low Effort: Quick Wins
- High Impact, High Effort: Major Projects
- Low Impact, Low Effort: Fill Ins
- Low Impact, High Effort: Time Wasters
- Monitor and analyze key performance indicators (KPIs) for branch transformation initiatives, ensuring alignment with projected business outcomes.
- Tech-Enablement Analytics:
- Oversee the implementation and utilization of the campaign management system to enhance customer relationship management and track campaign effectiveness which includes referrals.
- Malaysian citizen
- Minimum 3 years of dedicated experience in data analytics, business intelligence, or performance management.