Marketing Specialist
- Kuala Lumpur
- RM 4,000-5,000 per month
- Permanent
- Full-time
- Transform global brand campaigns into culturally relevant local activations (e.g., extend content for Malaysian gamers' social media preference, festivals, and influencer communities).
- Develop integrated marketing plans spanning digital (TikTok/ Facebook/ Instagram/ Youtube), events, and partnerships to amplify patch launches.
- Execute downstream localization: Partner with HQ teams to implement general brand strategies while providing real-time local insights (e.g., compliance risks, cultural nuances).
- Own complex patch launch local campaigns and business metrics, manage vendor quality/cost, and mitigate risks.(e.g., PR crises triggered by cultural/religious sensitivities)
- Lead collaboration with community, ops, and channel teams to leverage Malaysian influencers, media, and events - ensuring "one key action, multi-channel impact."
- 3+ years in game localization marketing, with proven success in leading SEA market campaigns (Malaysia focus preferred).
- Integrated campaigns blending online/offline channels (TikTok, influencers, live events).
- Crisis management in high-pressure environments (e.g., player backlash, cultural missteps).
- Intimate knowledge of local social media ecosystem (TikTok trends, Facebook communities, emerging platforms).