Tips: The SEO Specialist will enhance organic search performance and drive growth across all source markets. This role involves on-site technical SEO, content optimisation, off-site backlink acquisition, and supporting digital PR campaigns. Proficiency in tools like Google Analytics, Google Search Console, and PageSpeed Insights is essential, along with experience using SEMrush, Ahrefs, and Mos. Responsibilities Strategic and Analytical Lead SEO Strategy - Own and execute SEO strategy, ensuring alignment with business and marketing goals across regions. Data Interpretation - Turn data into actionable insights for teams and stakeholders. Performance Improvement - Enhance SEO performance across global websites, improving rankings and traffic. Reporting - Update monthly SEO reports tracking performance metrics, keyword rankings, PageSpeed Scores, and domain/page authorities. Share recommendations with content and web teams. Algorithm Updates - Stay updated on algorithm changes and recommend strategies to capitalise on these changes and mitigate ranking losses. Technical Content Optimisation - Implement on-page content optimised for key phrases and conduct keyword research. Technical Audits - Perform regular technical audits to ensure best practices, high PageSpeed Scores, and resolve crawling/indexation issues. Website Setup - Minimise signal fragmentation by consolidating content, eliminating duplicate metadata, and optimising internal linking. Collaborative Cross-Regional Collaboration - Effectively collaborate across regions. Digital PR - Support link acquisition targets and priority publications in campaigns. Team Collaboration - Work with local and vendor marketing teams to apply best-in-class organic search strategies. Qualifications Skills and Knowledge SEO Expertise - Deep understanding of both on-site and off-site SEO. Tool Proficiency - Experience with Google Analytics 360, Search Console, SEMrush, and other ranking tools. Multi-lingual Projects - Experience in running multi-lingual SEO projects. AI Tools - Knowledge of AI tools and their application in SEO. Analytical Skills - Results-driven and highly analytical, with the ability to spot opportunities and act on them. Performance Metrics - Understanding of website performance metrics and tracking, including first touch, last touch, and DDA attribution. Personal Skills Communication - Strong communicator with excellent presentation, written, and verbal skills. Organisation - Highly organised, able to work under pressure and meet fast turnarounds. Innovation - Innovative, with a desire to contribute ideas to shape strategy. Collaboration - Ability to work with various digital professionals to implement SEO strategies and ongoing optimisations. Experience Professional Background - 3+ years as an SEO Manager, SEO Specialist, or similar role with a proven track record in improving organic search performance. Show more Show less