Role summary Assume a pivotal position within the Digital Marketing team. The responsibilities will encompass formulating and executing SEO strategies and on-site content promotion tactics. Need to stay on top of the dynamic landscape of search engine trends, consistently fine-tune and adapt strategic keywords, and orchestrate methodologies across marketing and content stakeholders to enhance the visibility of content. Responsibilities: . Keyword Research: Conducting keyword research to identify relevant and high-traffic search terms that users might use to find products, services, or information related to the website's content. . On-Page Optimization: Optimizing individual web pages by adjusting meta tags, headings, content, and internal linking to align with targeted keywords and improve their relevancy to search engines. . Technical SEO: Ensuring that the website is search engine-friendly by identifying and resolving technical issues that may affect its crawling and indexing. This includes aspects like site speed, mobile-friendliness, and XML sitemaps. . Competitor Analysis: Analyzing competitor websites to understand their strengths and weaknesses, identify potential opportunities, and stay ahead of industry trends. . Keeping Up with SEO Trends: Staying up-to-date with search engine algorithm changes, industry trends, and best practices in SEO to adapt strategies accordingly. . Coordinate directly with content owners, social teams and other writing resources to ensure SEO reviews and cross-site promotions are considered for strategic content before content creation and on-site . Conduct selection and testing of intent as well as SEO keywords in line with business requirements and emerging trends. . Organize website content into relevant categories to facilitate client journey mapping. . Leveraging generative AI tools to automate and streamline lead-to-keyword selection for both SEO and intent keywords. . Data Analysis and Reporting: Using tools like Adobe Analytics and Google Search Console to track website performance, traffic, keyword rankings, and other key metrics. Generating regular reports to measure progress. . Social Media Integration: Integrating SEO efforts with social media marketing to amplify content reach and engagement. . Long-Tail Keywords: Target long-tail keywords that address specific client's needs, challenges, or solutions. These keywords often have lower competition and higher conversion potential. . Voice Search Optimization: As voice search usage grows, optimize content to answer common industry-related questions that users might ask via voice search. (not immediate requirement) Requirements: . Strong SEO and digital content marketing experience . Intermediate knowledge of search engines, how they work, and the factors involved in rankings . Familiarity with enterprise SEO and strategies to influence thousands of web pages in many languages . Proficiency in on-site, off-site, and technical SEO strategies . Proven track record utilizing SEO tools such as Semrush, Moz, Screaming Frog, Google Search Console, and Adobe Analytics . Exposure to global-scale web content management processes, plus basic web copywriting and editing skills . Effective written and verbal communication abilities, with a knack for collaborating seamlessly across various time zones and engaging with senior management . Capable of excelling in a fast-paced environment, adeptly managing multiple concurrent tasks and priorities . Self-motivated with a strong focus on achieving results #LI-GM About Accenture We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. 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