A public listed international company specializing in premium hair and beauty professional products is expanding to Malaysia, and they are looking for a Senior Branding & Marketing Executive to lead and execute their marketing strategy, with a focus on connecting with professional hairdressers and salon owners.Job Description:Plan and execute branding & marketing campaigns targeting the hair and beauty industryGenerate creative ideas to boost brand awareness and product visibility among salon professionalsEdit videos and create compelling visual content for social media, product launches, and trainingUse AI tools, Illustrator, Photoshop, Canva, and other design apps to create professional contentCoordinate product launch events, salon demos, and professional education sessionsManage and run social media ads (Meta, TikTok, IG), and update blogs or news on our websiteWrite impactful ad copy, blog articles, emailers, and forum posts tailored to salon professionalsStay updated on market trends, competitors, and digital engagement strategies in the beauty spaceKey Requirements:Experienced in content creation and video editing (CapCut, Premiere Pro, etc.)Tech-savvy and familiar with AI-powered design & writing toolsA natural communicator who can translate brand stories into engaging campaignsPassionate about the hair & beauty industry and eager to create real impactAble to work independently and manage multiple projects in a fast-paced environmentAdditional Advantage:Experience in event planning or salon education coordinationBackground in B2B marketing or working with beauty professionalsInterest in hair trends, salon tech, and the future of beauty innovation#LI-JACMY #stateKL #countrymalaysia
