Senior Manager, Retail Excellence & GTM

Carsome

  • Petaling Jaya, Selangor
  • Permanent
  • Full-time
  • 2 months ago
Embark on a career at CARSOME, where our vision is to create the most trusted vehicle ownership ecosystem that is driven by technology and data. Join us in our mission to deliver unparalleled peace of mind to customers throughout their pre-owned vehicle ownership experience. At CARSOME, we are guided by values that prioritize our customers, encourage collaborative problem-solving, strive for continuous improvement, and foster bold yet thoughtful innovation. We're committed to efficient, humble leadership and taking ownership in our roles, always aiming to positively impact our employees, customers, and community.CARSOME is looking for a dynamic and strategic Senior Manager, Campaign, GTM & Partnership to drive high-impact marketing campaigns, execute go-to-market (GTM) strategies, and foster strategic partnerships. This role will play a pivotal role in shaping CARSOME's brand presence and customer engagement in the automotive industry. The ideal candidate has a strong background in campaign management, GTM strategy, and partnership development within the digital, automotive, or e-commerce sectors.Your Day-to-DayCampaign Management:
  • Develop, plan, and execute integrated marketing campaigns across multiple channels (digital, offline, social media, events, etc.).
  • Monitor and optimize campaign performance through data-driven insights and analytics.
  • Work closely with creative and content teams to develop compelling marketing materials that align with business objectives.
  • Ensure campaigns are aligned with CARSOME's brand messaging and overall marketing strategy.
Go-To-Market (GTM) Strategy:
  • Define and implement effective GTM strategies for new product launches, promotions, and market expansions.
  • Identify target audiences and create strategic positioning for CARSOME's product offerings.
  • Collaborate with cross-functional teams (product, sales, and operations) to ensure seamless execution of GTM plans.
  • Conduct market research and competitor analysis to identify growth opportunities.
Partnership Development:
  • Identify, establish, and manage strategic partnerships that drive brand growth and customer acquisition.
  • Develop and negotiate partnership agreements to maximize business value.
  • Build strong relationships with external partners, influencers, and key industry stakeholders.
  • Collaborate with internal teams to ensure partnership goals align with CARSOME's overall marketing objectives.
Your Know-How
  • Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
  • 8+ years of experience in campaign management, GTM strategy, and partnership development, preferably in the automotive, digital, or e-commerce industries.
  • Strong analytical skills with the ability to translate data into actionable insights.
  • Experience working with performance marketing, digital channels, and CRM tools.
  • Excellent project management skills with the ability to handle multiple initiatives simultaneously.
  • Proven ability to build and maintain strategic partnerships.
  • Strong leadership and communication skills to collaborate effectively with internal and external stakeholders.

Carsome