Associate CRM Manager ( Trade & Brand Development)

• Leading the development of customer segmentation strategies through data analysis, defining audience targeting criteria, and collaborating with data analysts for model refinement.
• Conducting detailed data analysis from campaigns to extract actionable insights on customer behavior, preferences, and trends.
• Utilizing data-driven findings to enhance customer segmentation, targeting criteria, and campaign content.
• Continuously monitoring CRM performance metrics and generating comprehensive reports from various sources.
• Collaborating with cross-functional teams to optimize CRM strategies based on insights.
• Defining, planning, and delivering optimization strategies for core CRM journeys using data. Managing end-to-end campaign deployment within the CRM system, ensuring proper configuration, scheduling, and execution.
• Creating and managing clear, detailed project briefs aligned with business goals and coordinating with cross-functional teams for project requirements.

• Minimum degree in mass communication, marketing o rany related field.
• Proven understanding of CRM & Social Media strategy & operations.
• Demonstrate knowledge and experience of delivering digital implementation and innovation in CRM, Data / Insight, Retailer Retention & Advocacy user journey.
• Proficient in crafting grammatically sound content in both English and Bahasa Malaysia across various formats.
• Collaborative and adept at communicating effectively with stakeholders on both local and global levels.
• Inclination towards creativity and a willingness to explore innovative approaches.
• Enthusiastic about creating impactful content and activations, particularly in digital and social settings.
• Deep hands-on knowledge of Salesforce Marketing Cloud.
• Strong expertise in A/B and other testing methods inc. use of Einstein Analytics, Path Optimizer and other relevant SFMC functionalities
• Ability to read and implement learnings from Google Analytics, Power BI and other analytics tools.
• Display in-depth knowledge and understanding of social media platforms and trends.

Bright Prospect