Job Title: SEO Specialist Reporting To: Operations Director & Head of Marketing Location: Bukit Bintang, KL Employment Type: Permanent Job Responsibilities: Develop and implement comprehensive SEO strategies to improve website visibility and drive organic traffic. Conduct in-depth keyword research to identify new opportunities and optimize existing content. Optimize website content and structure following on-page SEO best practices, including meta tags, titles, and internal linking. Perform technical SEO audits to identify and fix website issues that may affect search engine rankings. Implement on-page optimization techniques such as structured data (Schema Markup), canonical tags, XML sitemaps, etc. Manage off-page SEO activities including backlink building and content creation. Monitor and analyze website performance metrics using tools like Google Analytics, Google Search Console, SEMrush, etc. Stay updated on the latest SEO trends and algorithm changes, and adjust strategies accordingly. Collaborate with content creators, marketing teams, and other departments to promote SEO best practices. Track and report SEO performance metrics, including organic traffic, keyword rankings, and conversion rates. Responsible for content writing for website pages, blog posts, social media posts, and other marketing materials. Requirements: Bachelor's degree in Marketing, Communications, Computer Science, or related fields. Proficiency in Mandarin (both written & spoken) Over 3 years of practical SEO experience with proven success in improving search engine rankings and driving organic traffic. Familiarity with on-page, off-page, and technical SEO best practices. Proficient with various SEO tools such as SEMrush, Moz, Ahrefs, Screaming Frog , etc. Strong data analysis skills to make effective decisions based on key metrics. Recruiter-in-charge: Name: Rodney Chong Email: [HIDDEN TEXT] Show more Show less