Social Media Manager

VML

  • Kuala Lumpur
  • Permanent
  • Full-time
  • 6 days ago
ROLE SUMMARYThe Social Manager will be responsible for a group of key brands for VMLY&R Malaysia, working with a team of managers and executives to lead strategy in campaign planning and always on for social.RESPONSIBILITIES
  • Lead in content strategic planning across social platforms on a monthly basis to provide direction for a few FMCG brand's online presence.
  • Collaborate with the creative & account teams to create and deliver best-in-class social media and content-driven campaigns for our clients.
  • A thinker and doer on anything social content-related work, be it in consumer conversations and interactions to share with our clients, ensuring that content calendars are engaging, on brand and strategically aligned.
  • Liaise & manage clients to get approval of campaigns and content, understanding their changing needs and adapting our approach to social media management for them accordingly.
  • Work on monthly social reports to capture post performances, provide better solutions on communication angles, engagement rates, and the likes.
  • Deep-dive into social media analytics to understand why certain content performs better than the rest and providing actionable insights for our clients backed by social data.
  • Stay on top of industry changes to ensure our clients are always ahead of the curve on digital and social.
  • Spearhead the process of social advertising and content promotion across social media platforms, optimizing for the client's objectives.
  • Be a champion of the VMLY&R's culture - honest, open, responsive, team-oriented.
SKILLS AND EXPERTISE
  • At least 5 Years' experience in leading social strategy and campaign.
  • Proficient in all mainstream Social Media Channels (ie. Facebook, Twitter, Instagram, Youtube, Pinterest, etc.) and user dynamics on these Channels based on audience segmentation.
  • Deep understanding of the evolving social media landscape and ongoing desire to stay on top of emerging and changing platforms.
  • Keen awareness of current events and trending topics, ability to quickly incorporate trends into social media strategy.
  • Able to speak and write fluently in English.
  • Additional experience in account management is a plus.
  • Creative flair and strong sense of what engages consumers in terms of copy, design and
formats.

VML

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