Manager - Social Media
- Kuala Lumpur
- Permanent
- Full-time
Malaysia is a leading multinational conglomerate that is principally involved in the leisure and hospitality business, covering theme parks, casinos, hotels, seaside resorts and entertainment venues in Malaysia, the UK, and the US. It is one of the largest listed companies in Malaysia.With decades of experience and milestones, Genting Malaysia celebrates its 60 Years Diamond Jubilee in 2025, stamping its mark as a leading tourism and entertainment hub with award-winning properties and world-class attractions such as Genting SkyWorlds Theme Park, Skytropolis Indoor Theme Park, Crockfords, and more. Even with all these accolades, Genting Malaysia is constantly expanding and making big waves in the hospitality industry.If you are searching for a dynamic career full of exciting growth opportunities; look no further and join us today!About the RoleWe are seeking a visionary Social Media Manager to spearhead Resorts World Genting’s social presence across local and international markets. This role demands a strategic leader who can balance creativity with analytics, manage a team with clear direction and coaching, and translate business objectives into innovative digital storytelling. As the social media lead, you will work closely with upper management to secure approvals, shape brand narratives, and drive forward new opportunities in partnerships, community building and social commerce.Key Responsibilities1. Define and drive the overall social media vision and roadmap, ensuring alignment with RWG’s brand and business priorities.2. Act as the strategic lead for all social media initiatives, securing buy-in and approvals from senior leadership3. Lead social media team with clear direction, structured coaching and professional development to build a high-performing unit4. Foster collaboration with cross-functional teams and business units to ensure integration and impact5. Lead the strategy and execution of content across Instagram, TikTok, Xiaohongshu (XHS) and emerging platforms6. Oversee the content calendar to balance always-on storytelling, campaigns, livestreaming and reactive content7. Build and lead social media IP campaigns and content that differentiate RWG from competitors8. Champion new initiatives, partnerships and collaborations with platforms, agencies and creators to unlock new growth opportunities9. Drive social commerce and livestreaming strategies, integrating entertainment with conversion to deliver measurable business results10. Oversee social listening, crisis monitoring and real-time response strategies, protecting RWG’s brand reputation11. Translate analytics and audience insights into strategic recommendations, reporting regularly to upper managementRequirements
- Bachelor’s degree in Marketing, Communications, or related field.
- More than 6 years of experience in social media/digital marketing, with at least 2 years in a managerial role
- Proven expertise in both local (Malaysia) and international markets
- Multi-lingual preferred
- A forward-thinking leader who is passionate, detail-oriented and disciplined, with the ability to motivate teams and deliver measurable results
- Proven ability to build strategies and campaigns that deliver measurable business ROI
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