Channel Trade Marketing Manager

Reckitt Benckiser

  • Kuala Lumpur
  • Permanent
  • Full-time
  • 28 days ago
We are ReckittHome to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.​Sales​Our Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in-stores and online. Within Sales, we're focused on achieving outperformance across all of our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success. We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development.About the roleElevate your career with Reckitt by stepping into the role of Channel Trade Marketing Manager. This pivotal position calls for a forward-thinking individual ready to shape and invigorate how our portfolio of revered brands comes alive across sales channels. You will be the architect of our channel strategy, inspiring a dedicated team focused on driving growth. Seamlessly blending relationship management with strategic innovation, this role empowers you to have a tangible impact on our journey towards a cleaner, healthier world. Take this chance to nurture your career in a space where your influence will flourish.Your responsibilities
  • Develop customer /category 4P strategy and tactics in line with respective heads of national key accounts and building on global 4P strategy.
  • Manage trade marketing budget and define category trade marketing KPIs.
  • Translate brand marketing actions into customer marketing actions.
  • Contribute to category marketing plans with customer and category analysis and promotional strategy, key contact for brand marketing teams.
  • Continuous analysis of customer position, working together with National Account Managers to recommend in-store action aimed at strengthening Reckitt's position within categories.
  • Implement category strategies and vision across customers; lead and support the implementing of Reckitt promotional strategy across customers, in line with brand priorities and media plans.
  • Performs ongoing ROI analysis across a broad range of activities to guide effective commercial outcomes and support trade spend optimization objectives.
  • Conducts intensive Financial Modelling to support decision process e.g., Ranging, Promotion.
  • Develops 'Go to Market” strategies for all category reviews with major retailers.
  • Develop, initiate, and execute retailer engagement programs for channel involved.
  • Continuous understanding on external factors and competitor's activities of the channel involved.
  • Contributes to forecast accuracy via timely and accurate input into forecasting process.
The experience we're looking for- Demonstrated leadership in steering a team of channel and account managers.
- Proven ability to develop strong partnerships across various sales channels.
- Proficiency in collaborating across functions such as marketing and finance to execute strategic plans.
- Solid background in customer and channel strategy, alongside sales negotiation skills.
- Astute business and financial accumen with experience in managing profit and loss.
- Track record of implementing sales strategies and optimising eCommerce platforms.
- Expertise in trade marketing and digital engagement with healthcare professionals.The skills for successConsumer Insights; Shopper Insights; Customer Insights; Category Analysis, Collaboration and partnership skills; Influencing, Consultative Selling, Customer strategy; Channel strategy, Sales strategy development, Perform product plannnig, Business accumen; financial accumen, commercial accumen, Sales negotiation, P&L Management, Strategy Execution, Operational Excellence, Key Account Management, Account Management, Field sales; Field sales management, Ecommerce, Analysing sales and Ecommerce data, Pharmaceutical Sales, Trade Marketing, Digital activation to HCPs, Leadership skills.What we offerWith inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.EqualityWe recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

Reckitt Benckiser