Head of Sales & Marketing (KLGCC)
- Kuala Lumpur
- Permanent
- Full-time
- Develop and execute a comprehensive sales and marketing strategy aligned with business goals, covering membership sales, corporate partnerships, F&B promotions, golf events, and lifestyle experiences.
- Identify new revenue streams and growth opportunities through market trends, competitor benchmarking, and guest/member insights.
- Drive performance across B2B and B2C channels including corporate sales, sponsorships, and event bookings (golf tournaments, weddings).
- Manage a high-performing sales team to achieve revenue targets and conversion metrics.
- Monitor pipeline performance using CRM tools and lead generation platforms.
- Oversee integrated marketing campaigns including digital marketing, social media, PR, content creation, print, and promotions.
- Uphold and elevate the Leisure brand through consistent storytelling, visuals, and member/guest experience narratives. ·
- Manage partnerships with luxury, lifestyle, tourism, and sports-related brands.
- Design and implement membership acquisition and retention strategies to enhance club loyalty and exclusivity.
- Ensure a seamless guest experience from first contact to post-visit feedback, collaborating closely with operations and guest services
- Develop and manage annual budgets, forecasts, and ROI analysis for all marketing and sales activities.
- Provide regular performance reports and strategic recommendations to the senior leadership team.
- Bachelor’s degree in Marketing, Business, Hospitality, or related field (Master’s preferred)
- 5 to 10 years of senior-level experience in sales and marketing, preferably in golf, hospitality, or luxury lifestyle industries
- Strong commercial acumen with proven revenue growth achievements
- Excellent leadership, communication, and negotiation skills.
- Proficient in CRM systems (e.g., Salesforce, Zoho), marketing analytics, and digital platforms.