We are seeking a highly motivated and data-driven Digital Media Specialist to join our growing team. In this role, you&aposll be responsible for the strategic development, execution, and optimization of paid marketing campaigns across a variety of platforms. You&aposll work closely with internal stakeholders to understand client goals, drive measurable results, and continuously identify new opportunities for growth. Responsibilities Collaborate directly with internal stakeholders to understand client marketing goals and set clear, achievable KPIs for each campaign, ensuring alignment with broader marketing objectives. Own the development and execution of paid marketing campaigns across key platforms, including Google, Meta, TikTok, LinkedIn, and Yahoo . Continuously refine and adjust strategies and budgets based on ongoing performance data to ensure client marketing objectives are met and exceeded. Track and monitor campaign performance, prepare comprehensive reports, provide actionable insights, and suggest improvements based on weekly findings. Identify growth opportunities and innovative strategies to expand client reach and impact through paid marketing channels. Manage the technical setup of campaigns, including tracking implementation and monitoring using Google Tag Manager , to ensure accurate data collection and analysis. Stay passionate and proactive in learning about industry trends and customer expectations to continuously improve campaign performance. Qualifications Must have hands-on experience in building and optimizing dashboards using Google Looker Studio , integrating multiple data sources like Google Ads, Meta Ads, and Google Analytics 4. Strong skills in data visualization, custom metrics, and data blending to generate actionable insights. Experience in automating reports and scheduling data updates for real-time performance tracking is essential. Proven experience in developing and executing successful paid marketing campaigns across various platforms. Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions. Excellent communication and collaboration skills. A proactive and results-oriented mindset. Show more Show less