RESPONSIBILITIESTeaching & LearningUndertake teaching and teaching related duties such as design, preparation and development of teaching materials; conduct classes/lectures, tutorials and practicals; consultation with students, invigilation, marking and assessmentParticipate and contribute in high quality programme and curriculum developmentPlan and implement teaching strategies to optimise student learning as well as to motivate themSupport in research project work and scholarship of postgraduate studentsEstablish and maintain high standards of teaching and effective learning to meet the University's teaching and learning expectationsResearchParticipate in scholarly activities, including undertaking research, conference presentation, journal publications and relevant community workSupport efforts to secure grants for research activities and scholarship as co-researcherAchieve the specified set of research outcome targets for Senior Lecturer level of appointmentAdministration and Other ActivitiesUndertake and contribute in administrative responsibilities such as attending departmental meetings, participate in committees and working groups within the Department, School and FacultyParticipate in continuous relevant professional activitiesAssist in establishing linkages with external organisations/ professional bodies in academic related mattersREQUIREMENTSPossess a doctoral degree or equivalent from a recognised university in Multimedia Communcation, Mass Communication or Digital MarketingPossess a master degree in related areas of Multimedia Communication, Mass Communication or Digital marketingPossess certification or training in Google Analytics or Digital marketing or other similar areasPreferably, an h-index of at least 6Experience supervising or co-supervising PhD and Masters candidatesPreferably research-active (have had experience of publication, achieving external grants and research)Experience working in higher education environment and a track record of teaching experience and professional knowledge of curriculum development or good record of professional experience with evidence of coaching and mentoring and a high quality of presentation skillsExperience in developing teaching methodologies and materials, including the effective use of IT technologies in the facilitation of teaching and learningExperience working on research projects and activities or experience of professional practice/consultancy work, including evidence of appropriate outputsDemonstrated links to relevant external organisations and/or the profession