Regional Social Media Community & Commerce Manager
Kuala Lumpur
Permanent
Full-time
29 days ago
Key Responsibilities Social Media Strategy & Platform Management Managing and growing Clarks social media communities on owned Facebook, Tik Tok and leverage on global IG to ensure consistent feature on SEA ANZ contents. ENERGISE our social channels with inspiring, entertaining and informative content, building relevance within each channel whilst staying true to the Clarks brand positioning. Activate a 'Social first' brand strategy, delivering INNOVATIVE PROGRAMS that drive follower growth and engagement in key channels; acting fast to 'test & learn' new initiatives that place us at the forefront of new developments within social and gaming. Build and nurture an engaged digital community, responding to comments, DMs, and mentions in a timely, brand-right manner. Encouraging user-generated content and fostering a sense of belonging. Monitoring social media trends and identifying potential issues that could impact the brand. Collaborating with other teams (retail, VM, marketing) to develop content and strategies. Monitoring community engagement and growth using KPIs follower growth rate, and engagement rate. Social media guardian for SEA and ANZ pages, ensuring alignment in content calendars, tone of voice, and brand consistency across all platforms. KOL & Creator Partnerships ACTIVATE UGC & influencer content as a key pillar of Clarks social strategies. Develop clear KPI's and metrics and optimise in real time to ensure continuous improvement and growth. Foster relationships with influencers, and TikTok creators to amplify organic reach. Work with creators to produce authentic, relevant content that speaks to our target audience and product benefits. Track performance of influencer collaborations and ensure alignment with campaign KPIs. TikTok Live & Social Commerce In collaboration with E-commerce Director, develop and grow a dedicated TikTok Live community - management and coordinating livestream Partner with internal teams and talent to ensure livestreams are entertaining, brand-right, and commerce-focused. Social Listening & Trendspotting Monitor social conversations, trends, and competitor activity to proactively identify content opportunities or potential risks Share regular insights and recommendations with the wider team to keep Clarks culturally relevant and community-first Qualifications Bachelor&aposs degree in Marketing, Communications, or a related field preferred. Exceptional written communication skills; including firm grasp of English grammar Minimum 3 to 5 years of experience in social media, influencer marketing, or digital community management (retail/fashion/footwear background preferred) Proven experience of copy writing for social channel with strong written and verbal communication skills with a sharp eye for tone, trends, and detail Hunger for social innovation In depth knowledge of social media trends, concepts, best practices, and analytics Organizational, Project Management, and Customer Relationship skills Ability to juggle multiple projects, timelines, and stakeholders in a fast-paced environment Experience in managing TikTok and driving engagement or commerce through livestreaming will be an advantage. Understanding of SEO best practices and analytics and advantage (not essential) About Clarks Two brothers, a small town, and shoes that changed the world. Based in Somerset, England, Clarks has redefined shoemaking since its foundation in 1825, when James and Cyrus Clark made a slipper from sheepskin off-cuts and forever transformed the future of footwear. Sparking revolutions and defining generations, our archive of over 25,000 shoes includes the inimitable Clarks Desert Boot and Clarks Wallabee . And every pair we design today uses the same ground-breaking combination of invention and craftsmanship that started it all. Progress is woven into our DNA. Whether we're pioneering cutting-edge comfort technologies, championing social change, or working on trailblazing collaborations with cultural icons and KOLs, we're always striding forward. Join us in 2025 as we celebrate 200 years of giving people the freedom to move comfortably, proudly commemorating our legacy of craft, innovation, and impact - and looking boldly ahead, too. Show more Show less