Crm Marketing Executive (Mandarin Speaker)
GMO Holding Sdn Bhd
- Johor Bahru, Johor
- RM 4,000 per month
- Permanent
- Full-time
- Minimum education: Diploma and above
- Language required: Mandarin & English
- Required skills: CRM Marketing, Mandarin Language Proficiency, Marketing Strategy, Customer Relationship Management
- Candidates with relevant experience will be given priority
- Possess data analysis skills
- Good communication skills
- Proactive with creative thinking
- Working hours: 7.5 hours
- Working location: No 1-01, Jalan Mutiara Emas 2/6, Taman Mount Austin, 81100 Johor Bahru.
- Maintain and operate the CRM system to ensure complete and accurate customer data.
- Segment customer groups (e.g., new customers, active customers, dormant customers, VIPs, etc.).
- Analyze customer spending habits and membership activity levels to develop strategies to increase loyalty.
- Plan and execute marketing programs, such as points, tier rewards, and birthday gifts.
- Track the effectiveness of the membership program (member growth rate, retention rate, and repurchase rate).
- Coordinate with the operations team to implement member offers and promotions.
- Regularly deliver personalized promotions, holiday events, and exclusive offers to different customer segments.
- Ensure all customer communications are consistent with brand positioning.
- Analyze campaign performance (click-through rate, conversion rate).
- Continuously research marketing automation trends.
- Collect customer feedback to optimize the member experience and marketing campaigns.
- Initiate innovative customer engagement methods to increase customer loyalty and sales.
- Work closely with Marketing and Operations.
- Ensure marketing activities are aligned with overall brand communications and store promotions.
- Promote understanding and adoption of the membership program by frontline teams.
- Good working environment
- Beverages and snacks provided in the pantry
- Career advancement opportunities
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