Digital Marketing Senior Executive
Souper Tang Group Sdn. Bhd.
- Johor Bahru, Johor
- Permanent
- Full-time
- Diploma / Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- Language Required : Mandarin, English.
- At least 5 years of experience in digital marketing, ideally within the F&B or retail sectors.
- Expertise in digital strategy, media buying, content marketing, and analytics.
- Proficient in tools like Google Ads, Meta Ads Manager, SEO tools, and email platforms.
- Strong leadership, creative direction, and project management skills.
- Develop and implement integrated digital marketing strategies across channels (social media, email, SEO, SEM, influencers, paid media).
- Plan and manage marketing campaigns for new product launches, promotions, and seasonal initiatives.
- Oversee content creation for all digital platforms including social media, website, blogs, and email newsletters.
- Manage digital ad spend and performance (Google Ads, Facebook/Instagram Ads, TikTok, etc.) to maximize ROI.
- Lead CRM and loyalty marketing initiatives to retain and grow the customer base.
- Analyze campaign performance and website traffic using analytics tools (e.g., Google Analytics, Meta Business Suite).
- Collaborate with e-commerce, branding, and operations teams to ensure consistent messaging and execution.
- Lead and develop the digital marketing team, including agency/vendor coordination.
- Annual Leave
- Medical and Hospitalisation Leave
- EPF / SOCSO / PCB
- Annual Bonus
- Medical Insurance
- Training Provided
- Allowance Provided
- Performance Bonus
- 5 Working Days
- Staff Discount
Maukerja