Copywriter
dentsu
- Kuala Lumpur
- Permanent
- Full-time
- Writes narratives, scripts and storyboards, annotations and treatments
- Expresses ideas with clarity; on brand; on message and targeted to audience
- Presents ideas to both the wider internal team and, occasionally, externally to clients with structure and parity
- Comprehends and understands brand continuity, brand guidelines and brand positioning
- Creatively supports the effective use of technology and its applications to solve business problems
- Contributes work to pitches
- Drives, defines and feeds back on: quality of briefs, regular reviews, feedback channels, creative quality and collaboration
- Proactively identifies opportunities for creative work to be performed for clients, with guidance from seniors and directors
- Executes creative concepts together with Art Director at the direction of the creative director
- Proven experience as a copywriter or related role
- Knowledge of online content strategy and creation
- Excellent writing, editing and proofreading skills
- Experience with SEO
- Strong research skills