Social Media Analyst

• Monitoring and Analysis: Track social media activity, analyze data from various platforms (e.g., Emplifi, Sprinklr, BrandWatch native insights).
• Reporting and Insights: Create reports on social media performance, identifying trends, and providing actionable recommendations for optimization.
• Strategy Development: Adjust social media strategies based on data-driven insights to improve engagement, reach, and overall impact.
• Community Engagement Support: Support social media executives and stakeholders by providing recommendations based on social listening and analysis.
• Data-Driven Storytelling: Translate complex data into concise and compelling stories that inform brand and social strategies.
• Collaboration: Work closely with internal teams, including social intelligence leads, social executives, strategy & creative teams, and brand teams.
• Trend Identification: Identify emerging trends and key conversations within the social media landscape.
• Crisis Monitoring: Set up alerts for crisis monitoring and emerging trends.

• Social Media Expertise: Strong understanding of social media platforms, strategies, and best practices.
• Data Analysis: Proficiency in data analysis techniques, and experience with social media analytics tools.
• Communication: Excellent written and verbal communication skills, with the ability to present data-driven insights clearly.
• Problem-Solving: Ability to identify issues, analyze data, and develop effective solutions.
• Trendspotting: Ability to identify emerging trends and adapt strategies accordingly.
• Collaboration: Ability to work effectively with cross-functional teams.
• Reporting: Experience in creating and delivering social media reports.

VML