Company Description Astra Family is a technology-driven branding and distribution company headquartered in Segambut, Kuala Lumpur. We specialize in delivering top-quality products and services to parents and parents-to-be, with a strong focus on the baby industry. Our distribution network spans East and West Malaysia, and our portfolio features leading international baby brands, including Philips Avent, Nuby, HOPPI, Fisher-Price, Momama, Hapifam, Enzim, and more. Role Description: Senior Brand & Marketing Executive (Full-Time, On-Site - Segambut, KL) We are seeking a proactive and independent Senior Marketing Executive to lead and support our strategic marketing efforts. This role is ideal for a highly motivated individual who works well with minimal supervision and is passionate about brand growth and consumer engagement. The candidate will be responsible for day-to-day marketing activities, including market planning, market research, communication, sales, and general marketing tasks. And work closely with the marketing team to develop and implement marketing strategies to reach target audiences and drive business growth. Key Responsibilities Plan & execute the brand and marketing campaigns Conduct in-depth market analysis to inform strategic decisions and spot growth opportunities Develop and manage multi-channel marketing strategies, including digital, retail, and event marketing Drive product launches, promotions, and campaign execution from concept to completion Collaborate cross-functionally with sales, creative, and operations teams Monitor marketing performance, evaluate ROI, and optimize campaigns Qualifications & Requirements Degree or diploma in Marketing, Business, or a related field 2-4 years of experience in a marketing or brand role, preferably in FMCG, retail, or baby care industry Strong background in brand management, campaign planning, and execution Excellent communication and stakeholder management skills Analytical thinker with experience in consumer behavior and market trend analysis Proficient in Microsoft Excel, PowerPoint, and relevant marketing tools Highly proactive, with a positive, can-do attitude Works independently with minimal supervision, while also being a collaborative team player Show more Show less