JOB TITLE: DIGITAL MARKETING EXECUTIVEJOB SCOPE:Develop and manage SEO strategies to improve organic search visibilityPlan and manage SEM campaigns (Google Ads, Display, etc.)Monitor and optimize PPC performance to maximize ROIAnalyse website traffic using Google Analytics and Google Search ConsoleConduct keyword research and competitor analysisCollaborate with the content team to ensure SEO-friendly contentManage landing pages and update website content as neededGenerate performance reports and provide actionable insightsTrack KPIs such as CTR, CPC, bounce rates, conversion rates, etc.REQUIREMENTS:3–4 years of hands-on experience in digital marketing (B2B or B2C)Solid knowledge of Google Ads, SEO tools (Ahrefs, SEMrush), and GA4Basic HTML/CSS understanding is a plusStrong analytical skills and attention to detailGood communication and project management skillsExperience in biotech, sustainability, or agriculture sectors is a plus but not a mustPREFERRED/REQUIRED CERTIFICATIONS:Google Ads / Google AnalyticsMeta (Facebook) Blueprint CertificationHubSpot Academy CertificationsOthers that are relevantCandidates with certifications in content strategy, video editing, or UX/UI design will have an added advantageKindly contact Ms Rachel at +6019-772 2619 for further details or send your resume to [ rachel.gan@cityrecruit.com.my ]orKindly contact Ms Hema +6012 958 5453 or send your resume to [ crcs-my-recruitment1@cityrecruit.com.my ]
