Brand Activation Executive

• Develop and implement an annual marketing strategy tailored to the Malaysian market, aligned with global objectives.
• Gain deep insights into the market by analyzing global, regional, and local data, including consumer, trade, shopper, and competitor trends.
• Maintain a regionally relevant product range, including promotional SKUs.
• Recommend market pricing strategies based on global pricing guidance and benchmarks.
• Design and manage local promotional campaigns and in-store visibility programs.
• Customize and maximize central promotional tools to enhance brand presence and shopper engagement at retail.
• Oversee promotional budget allocation and ensure accurate reconciliation.
• Lead sponsorship and partnership initiatives to support conversion, where applicable.
• Collaborate with the sales team to manage distribution priorities and provide expert category insights during key customer negotiations.
• Coordinate cross-functionally with sales planning, marketing operations, shopper marketing, category management, and global marketing to ensure timely and flawless execution of all initiatives.

• A Degree or higher in Business, Marketing, or a related discipline.
• Minimum 2 years of experience in brand management, marketing activation, or execution.
• Prior experience in consumer goods marketing or sales; exposure to the FMCG industry is a strong advantage.
• Experience working with customers, sales teams, external agencies, and market research providers.
• Skilled in data analysis and familiar with tools such as NielsenIQ, POS systems, or trade audit data.
• Proficient in English with strong communication and cross-functional collaboration skills.
• Demonstrated strength in critical thinking, influencing, teamwork, customer orientation, and delivering results aligned with business objectives.

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