About ADA ADA is a leading data and artificial intelligence (AI) company that designs and executes integrated digital, analytics, and marketing solutions. We operate in 11 markets in Asia and partner with leading brands to drive their data and digital maturity. What Will You Do Media Strategy & Campaign Ownership Lead the development and execution of end-to-end digital campaigns across Meta, Google, YouTube, TikTok, and programmatic (DV360). Plan and manage campaigns for multiple sub-brands and business units within the client organization. Prioritize business impact - including Net Revenue (NR), conversions, and ROI - over vanity metrics. Own and present strategic media proposals, quarterly and annual plans, and campaign rationale decks. Identify upsell and cross-sell opportunities to drive media budget growth. Client & Stakeholder Management Manage tight campaign timelines, pacing, and expectations across multiple teams and stakeholders. Serve as a trusted client advisor - responding promptly, managing feedback, and ensuring strategic alignment. Lead or support performance reviews and key presentations (QBRs, PCRs, annual planning, etc.). Oversee stakeholder communications to maintain clarity, momentum, and accountability. Data, Analytics & Reporting Analyze campaign data using platforms such as Looker Studio, Adobe Analytics, Supermetrics, and ad dashboards (Meta, Google, TikTok). Translate campaign performance into actionable, business-oriented recommendations. Partner with analytics and strategy teams to strengthen reporting structures and forecasting. Platform & Channel Expertise In-depth hands-on experience with major digital channels and tools: Meta Ads Manager, Google Ads, YouTube, TikTok Ads, DV360 Looker Studio, Adobe Analytics, Supermetrics Familiarity with eCommerce media and on-platform ads (Shopee, Lazada) is an advantage. Continuously recommend channel optimizations and test new platforms aligned with campaign goals. Team Collaboration & Campaign Execution Provide daily guidance to junior team members (if applicable) on campaign execution, QA, and optimization. Ensure junior-led campaigns align with strategic direction and meet performance goals. Support the development of juniors' strategic thinking and executional independence. What Skills & Experience Do You Need 5-8 years of experience in digital media planning and performance marketing. Proven ability to lead and guide junior team members. Track record of driving business-oriented results (ROI, revenue, acquisition) from digital campaigns. Background in banking, finance, loyalty, digital wallet, or e-commerce industries is a strong plus. Proficient in Meta Ads, Google Ads, TikTok Ads, DV360, Looker Studio, Adobe Analytics, Supermetrics Comfortable managing campaigns across multiple business units with fast turnarounds and high expectations. Strong skills in proposal building, data storytelling, and stakeholder communication. Confident in managing strategic conversations and adapting media plans to business needs. A performance-first mindset focused on delivering tangible business outcomes. Sharp strategic thinking, backed by executional know-how across digital platforms. Experience managing timelines and campaign performance across multiple workstreams. A collaborative and clear communicator who brings clarity, proactivity, and accountability to every campaign. The ability to thrive in a fast-paced, dynamic environment with competing priorities. By submitting this, you agree to this Privacy Notice and you will be deemed to have consented to the collection, use, and disclosure of your Personal Information in accordance with this Privacy Notice: https://adaglobal.com/privacy-policy/ Unfortunately, we are only able to contact shortlisted applicants. We encourage you to continuously visit our website www.adaglobal.com for regular updates on available roles. Show more Show less