Here at TGV, we don't just bring movies to the big screen - we are dedicated to creating an exciting working space that invites everyone to be a part of something bigger and fun! Let's explore what makes us a unique place to be! A Hub of Innovation: Innovation is at the core of what we do. We are proud to lead Malaysia with the first-in-market, 12-channel sound immersion IMAX technology, delivering the world's most captivating movie-going experience! Our Indulge halls redefine premium movie-going with a butler-to-table service that will make you feel like a movie star! Relaxation finds a home in our Beanie halls, providing comfort through our cozy beanbag pods. And don't forget our Junior halls, where edutainment takes the spotlight, inviting kids to play, laugh, and learn. At TGV, endless possibilities await - innovation never stops here! A subsidiary of Usaha Tegas Group: Our group has a global and local presence with diversified investments in telecommunications, satellite operations, media & and broadcasting, oil & and gas, and real estate assets. You will have the opportunity to embark on exciting collaborations with our sister companies, Astro and Maxis who have been making waves in the broadcasting and telecommunications industry. Malaysia's No.1 Cinema Loyalty Programme: We are home to MovieClub; Malaysia's leading cinema loyalty program, where our shared commitment to elevate every movie-going experience with rewards for our valued guests, makes each visit truly memorable and special! Popcorn Perfection: Our mouthwatering double caramel Royale popcorn was crowned Malaysia's ultimate cinema snack in 2020. Come along on a journey to spread this happiness with our fellow guests, and who knows, you might find yourself savoring this delightful treat every day! Community & Connection: TGV is more than just a place to watch movies; it is where friends, families, and communities come together. We create joyful moments and unforgettable memories for our guests, and you too can be part of that magic! Our success story is written by our people, for our people. We are looking for talents with creativity, passion, and an unwavering commitment to excellence! If you are ready to be a part of our story, TGV is your stage. Join us and let us continue to redefine entertainment together. Explore exciting career opportunities at https://www.linkedin.com/company/tgv-cinemas-sdn-bhd/jobs/ or drop us your resume at [HIDDEN TEXT] Marketing Manager Menara Maxis, Kuala Lumpur Industry Entertainment/Media How this role will enhance your career Become part of an exciting transformational endeavor with a dynamic local company dedicated to setting pioneering industry benchmarks, all aimed at capturing the hearts and minds of customers. TGV Cinemas places a strong emphasis on career development for its staff members. Proficiency in collaborative teamwork with highly skilled professionals from diverse cross-functional teams, facilitating the generation of robust outcomes and the ability to optimize overall success. You possess the capability to engage with a matured and established business brand in Malaysia as it strategically ventures into its next phase of evolution and expansion. Job Highlights Your journey to a fun, exciting, and rewarding career starts here at TGV! This role reports to the Head of Concessions and is responsible for growing sustainable concessions reveneting Develop dynamic marketing and promotional campaigns to boost customer engagement, increase concession spending, and enhance the overall cinema experience for moviegoers. Strategically curate, package, and promote captivating merchandise to boost attendance and drive additional sales. Devise strategic collaboration programs with corporate partners to target their customer base through enticing concession promotions. Your New Role To formulate promotions and programmes to achieve sustainable growth in concessions revenue and this requires the implementation of the following strategies and practices: Customer-Centric Approach: Embrace a customer-centric mindset by gaining a deep understanding of your target audience's needs and preferences. Regularly conduct customer surveys and solicit feedback to identify areas for improvement. Go-To-Market (GTM): Coordinate relevant departments and support teams to execute initiatives from the concession marketing calendar. Be actively involved in overall marketing discussions through the GTM process. Branding: Maintain a consistent brand image and messaging across all marketing materials. Cultivate a memorable and trustworthy brand identity that resonates with customers. Personalization: Implement personalized marketing strategies by tailoring promotions and recommendations based on individual customer behavior and preferences. Engaging Marketing Campaigns: Develop imaginative and captivating marketing campaigns that establish emotional connections with the target audience. Communications: Keep customers well-informed about promotions, new menu items, and events through timely communication channels, such as email and social media. Exceptional Customer Service: Provide comprehensive training to concession staff, empowering them to deliver exceptional customer service. Address customer concerns and complaints promptly and professionally. Loyalty Programs: Effectively promote the benefits of TGV's loyalty program. Continuous Improvement: Regularly evaluate concession operations based on customer feedback and evolving industry trends. Stay abreast of industry best practices and innovative marketing techniques to remain competitive. Adaptability: Remain agile and responsive to shifting customer preferences and market dynamics. Adjust marketing strategies and menu offerings as necessary to remain relevant and appealing. Data-Driven Decision-Making: Analyze customer data and sales metrics to inform marketing decisions. Continuously refine strategies based on insights into what is effective and where improvements are needed. Who can join Us Diploma / Degree or postgraduate qualification in a relevant subject area with a Minimum 5 years of experience in the relevant field Strong marketing knowledge in various fields i.e. F&B, merchandise, or Loyalty from Recognized local organization. Experienced in 360 marketing, directly managed fresh start-up & and GTM organizations Strong Hospitality & Customer-centric business mindset Sound financial acumen Good communication and presentation skills in both English and Bahasa Malaysia Does this role match your career aspirations If this is your next career move, click 'apply now' to submit your CV. Please be advised that only shortlisted Candidates will be contacted.