Senior Manager/Deputy Director of Regional Marketing(Finish product-Oncology)
Malaysia
Permanent
Full-time
1 month ago
, KOL , , As the regional market leader, responsible for in-depth analysis of the specific Southeast Asian market, targeted marketing plan planning, effective management of KOL relationships, and early participation in the selection of cooperative products, providing key support for the company&aposs development and expansion in the Southeast Asian market. Job Duties: 1. : ( ) , , Market Analysis: Responsible for collecting and deeply analyzing information on key markets in Southeast Asia (including Vietnam, Thailand, Malaysia, Indonesia, etc.), covering market size, growth trends, policies and regulations, competitive landscape, target customer needs, etc., to provide accurate basis for the company&aposs strategic decision-making and product layout. 2. : , , , Promotion planning: Based on market analysis results, develop marketing strategies and promotion plans that are in line with the characteristics of key Southeast Asian markets, clarify market entry paths, promotion channels, and marketing rhythms, in order to promote the penetration of Chinese bio innovative drugs in the local market. 3.KOL : (KOL) , , , KOL Relationship Management: Identify, develop, and maintain key opinion leader (KOL) resources within the Southeast Asian region, establish and maintain good cooperative relationships. Organize various academic activities, such as academic conferences, seminars, etc., to enhance the academic influence and brand awareness of the company and its products in the local area. : , , , Product selection support: Participate in the selection of cooperative products in the early stage, analyze the market potential and commercialization prospects of candidate products in the Southeast Asian market based on its demand, competition, and policy environment, and provide professional advice for the company&aposs product cooperation decisions. : BD , , Market expansion collaboration: Work closely with internal BD, sales, medical, regulatory and other teams to ensure the effective implementation of marketing plans and jointly promote the launch and sales of Chinese bio innovative drugs in the Southeast Asian market. Job Requirements: 1. : , 5 , 3 Industry experience: Possess a background in oncology drug sales, with at least 5 years of work experience in marketing or sales related to oncology drugs, including at least 3 years of experience as a regional market manager or above. 2. : ( ) , Market resources: Possess clinical cooperation relationships with top clients in key markets in Southeast Asia (Vietnam, Thailand, Malaysia, Indonesia, etc.), familiar with the customer network and cooperation models in the local pharmaceutical market. 3. : , Educational background: Bachelor&aposs degree or above, with a preference for majors in medicine, marketing, biology, or related fields. 4. : , , ; , Language proficiency: Proficient in English and Malay, with good listening, speaking, reading, and writing skills; Chinese proficiency is preferred for easy communication and collaboration with Chinese teams. 5. : ; ; Professional skills: Possess excellent market analysis ability, strategic thinking and program planning ability; Having excellent communication and coordination skills, interpersonal skills, and teamwork spirit; Capable of adapting to business trips within the Southeast Asian region. Show more Show less