Senior Manager/Manager, Product Marketing
- Kuala Lumpur
- Permanent
- Full-time
- Develop and implement marketing strategies for DA products to achieve business targets.
- Conduct market research and competitive analysis to identify trends, customer preferences, and opportunities.
- Define product positioning, pricing, and value propositions.
- Manage end to end from supply demand planning until the Go-to-Market execution.
- Manage product introductions, transitions, and end-of-life strategies.
- Coordinate with R&D and supply chain to ensure optimal product availability.
- Monitor product performance and recommend improvements based on market feedback.
- Plan and execute product launches, including messaging, promotion, and retail activation.
- Develop sales and marketing materials for internal and external stakeholders.
- Work with media and advertising teams to create campaigns that drive awareness and demand.
- Collaborate with the sales team to develop strategies that drive sell-in and sell-out.
- Provide product training and key selling points to sales teams and retail partners.
- Monitor and analyse sales data to identify gaps and improvement areas.
- Develop and manage digital marketing, influencer collaborations, and consumer promotions.
- Drive consumer education on product benefits through social media, events, and PR initiatives.
- Ensure brand consistency across all marketing touchpoints.
- Work closely with HQ, RHQ, and cross-functional teams to align product and marketing strategies.
- Manage relationships with retail partners, distributors, and agencies.
- Ensure compliance with global and local marketing guidelines.
- Bachelor’s degree in Marketing, Business, or a related field.
- At least 8 years of experience in product marketing, preferably in the home appliances or consumer electronics, FMCG industry.
- Strong business acumen with analytical and strategic thinking.
- Excellent communication and presentation skills.
- Ability to work in a fast-paced environment and manage multiple projects.
- Proficiency in market analysis, sales data interpretation, and marketing strategy development.
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