Job Location : Kuala Lumpur Responsibilities : Own the end-to-end production operating model for 1000heads APAC while turning the region into a live test-bed for next-gen content workflows (generative AI, real-time engines, automation). Balance craft excellence with relentless experimentation so we deliver better, faster, smarter work and future-proof the agency. Operational Excellence Design and continuously refine a unified production framework covering briefing asset delivery for social, video, experiential & web. Manage regional budgets, resource plans and vendor agreements; hit margin & quality targets. Set KPIs/SLAs (cycle time, cost per asset, "right-first-time" rate) and publish a monthly dashboard. Innovation & Generative AI Establish a "Production Innovation Lab" to pilot tools such as Midjourney, Runway, Firefly, Sora and LLM APIs; run at least one ship-ready pilot per quarter. Act as lead Prompt Engineer-author, test and document prompt playbooks for text, image and video generation; coach team in prompt craft. Identify 3-5 high-impact AI use-cases each year, run controlled experiments, measure ROI and scale successes across markets. Leadership & Talent Direct, mentor and upskill a diverse team; build an always-learning culture (weekly tool demos, hack-days). Champion inclusive hiring; foster cross-market collaboration and knowledge sharing. Represent Production & Innovation in new-business pitches and client workshops. Collaboration & Governance Partner with Creative, Strategy, Data and Client Service leads to embed AI-enabled workflows without compromising brand safety or compliance. Requirements Minimum 10 to 15 years of experience in production industry Has experience or interest in leveraging AI in the production field. Experimental & data-driven-treats every idea as an A/B test. Inclusive leader who thrives in cross-cultural teams. Comfortable switching between big-picture strategy and hands-on prompt crafting. Storyteller who can secure buy-in from creatives, clients and C-suite alike. Show more Show less