OVERVIEW Drive the success of the company&aposs products by developing and executing strategic marketing initiatives. Conduct market research to identify customer needs, industry trends, and competitive landscapes. Create positioning statements and value propositions that differentiate our products from competitors in the market. Analyse data to understand customer behaviour and preferences. Collaborate with marketing and business development team to develop comprehensive go-to-market plans for product launches and updates. Plan and execute product launch campaigns. Create marketing content, including product brochures, sales presentations, website copy and white papers. Work with the marketing team to develop engaging content. Develop sales enablement materials. Monitor and analyse the performance of marketing campaigns, using metrics and data. REQUIREMENTS Bachelor's Degree in Marketing, Business, Mass Communication or equivalent. Minimum 1 year of working in the related field. Show more Show less