We are looking for a data-driven and results-oriented Senior Executive Performance Marketing to assist the planning, execution, and optimization of our paid digital marketing campaigns across multiple channels. This role requires strategic thinking, hands-on execution, and a deep understanding of paid media platforms such as Meta, Google, TikTok, and programmatic. You will be responsible for driving customer acquisition through full-funnel performance campaigns. Having App experience will be a plus! Key Responsibilities: Strategy & Planning Assist in developing and leading end-to-end performance marketing strategies for acquisition, retention, and revenue growth. Own and manage media budgets across Google Ads, Meta (Facebook/Instagram), TikTok, and other relevant platforms. Campaign Management Set up, launch, and optimize paid campaigns across search, display, video, shopping, and social media. Define KPIs, build conversion funnels, and continuously improve CAC. Data & Analytics Analyze campaign performance using tools like Google Analytics, Meta Ads Manager, and Amplitude. Conduct A/B tests, attribution modeling, and report on insights and learnings. Collaboration Work closely with creative, product, and CRM teams to align messaging, creatives, and user journeys. Coordinate with data/tech teams for pixel tracking, event tagging, and funnel optimization. Tech & Tools Suggest automation, scripts, or tools to streamline campaign operations and reporting. Required Skills and Qualifications: Bachelor&aposs degree in Marketing, Business, or related field. Minimum 2-4 years' experience in digital/performance marketing, preferably with in-house or agency experience managing B2C campaigns. Strong hands-on experience with Meta Ads Manager and Google Ads. Experience in budget management & planning for Media buy. Experience in campaign management & optimization. Experience in media buy across different platforms/channels. Excellent analytical skills and proficiency in Google Sheets/Excel. Nice-to-Haves Familiarity with TikTok Ads, or YouTube performance campaigns. Experience with GA4, Amplitude, or Branch. Experience in loyalty, fintech, or e-commerce industries is a bonus. Experience using tracking platforms like Branch, AppsFlyer, or similar MMPs Show more Show less