Brand Manager, Specialty Care
AbbVie
- Petaling Jaya, Selangor
- RM 148,500-268,000 per year
- Permanent
- Full-time
Enrich the patient experience by working closely with the In-Field Teams to drive Close Loop Marketing (CLM) engagement and customization, act as the Brand Team channel expert to guide campaign development and insight gathering across all stakeholder groups and create interactive and customized materials while supporting insights gathering through research and stakeholder visits placing the patient at the center of any efforts and operating within AbbVie business code of conduct, policies and all applicable laws and regulations.Major Responsibilities
- Develop robust marketing insights to the Brand Plan with a patient-centric focus. Maintain an up-to date understanding of customer perspectives through regular engagement with healthcare providers and stakeholders.
- Lead the tactical design and implementation of multi-channel marketing initiatives to include innovative tactics to drive holistic solutions for multi-channel opportunities that strengthen marketing campaigns, improve multi-stakeholder engagements and customized contents for CLM.
- Manage promotional budgets to optimize channel mix strategies for all marketing initiatives and cross-functional campaigns. Advise others on the optimal use of channels to ensure Brand Story is consistently used / referenced and brought to life by Brand and In-Field Teams.
- Manage key opinion leaders and HCPs engagements effectively.
- Play an active role to ensure flawless execution of marketing initiatives by the In-Field Team and manage the CLM process to support IFT in the tactical execution.
- Lead digital listening and new channel research to strengthen Brand Team insights, synthesize cross-stakeholder insights to form a robust marketing perspective on Brand issues, competitive positioning, and market dynamics.
- Liaise with Commercial Excellence to coordinate and execute market research and insights collection to inform Brand Planning and the Patient Journey.
- Key Stakeholders:
External: Healthcare Providers, Key Opinion Leaders, Payers, Agencies, Patients Associations, and other stakeholders, as appropriate.QualificationsQualifications
- Bachelor’s Degree or equivalent, preferably in Science or Marketing.
- Minimum of 5 years’ experience in brand or product management/marketing, preferably in pharmaceutical MNC and healthcare industries.
- Prior experience in Specialty/Virology/Neuroscience portfolio would be an added advantage.
- Proven experience in developing and implementing integrated brand plans that are robust and effective.
- Demonstrates good insights generations and analytical skills to synthesize robust marketing strategies.
- Effective cross functional team player to lead brand team discussions and planning for brand and portfolio to ensure successful delivery of marketing-led initiatives.
- Knowledge and experience with digital strategies and innovative initiatives to enhance brand engagement touch point with stakeholders.
- Familiar with the knowledge of pharmaceutical industry business, policies, and procedures.
- Ability to apply strong patient centricity, empathy and understanding of customers’ needs when developing tailored marketing initiatives, message communication and materials.
- High business and marketing acumen.
- Strong strategic thinker and solid marketing competencies
- English language proficiency verbally and in writing (for all non-English speaking countries)