Content Executive 內容營銷主任 (Hong Kong)

Twinkl

Malaysia
Contract
Full-time

22 days ago

Job Description:Content Executive 內容營銷主任 (Hong Kong)Location: Fully remote - can be based anywhere in Malaysia.完全遙控工作 - 可以駐紮在馬來西亞的任何地方。Pay rate: US$6.00 per hour薪資：每小時 6.00 美元Weekly hours: 37.5 hours per week, flexible working hours around core meetings.每週工作時間：每週37.5小時，彈性上班時間但需切合工作主要會議Contract: 6-month contract initially (with a view to extend), contractor agreement, no benefits.合約：最初為期 6 個月的合約（可議期延長）協議，無福利。Hiring Manager: Damian BullockRecruiter: Charlotte Harris作為 Twinkl Growth Marketing團隊的成員，您將幫助處理有關 Twinkl 的營銷內容，與其他網站建立互利關係和內肉鏈接，從而提高 Twinkl 在香港市場的搜尋排名。結合優化搜尋引擎手法、內容行銷和網上公關的元素，您的主要工作會利用各種網上內容營銷方法來建立 Twinkl 香港域名的連結。鑑於這個工作領域較為新和涉及範圍有很大的空間，你可以自由地試驗新想法和試營專案。我們正在尋找具有高質文創意寫作技能的應試者，他們需熱衷於發展自己的網上媒體內容管理技能，並在節奏快的工作環境中發展。必須擁有流利的粵語/繁體中文和良好的英語語文能力Sitting within the Twinkl Growth Marketing Team, you'll create content to spread the word about Twinkl, building relationships and links from other websites that improve Twinkl's organic search rankings within our Hong Kong market.Combining elements of SEO, content marketing and digital PR, you'll work predominantly to build links to Twinkl's Hong Kong domain using a wide range of both new and tested methods. Given that this field of work is so young, there's so much scope for innovative new ideas, projects and campaigns which you'll have the freedom to lead on.We're looking for candidates with strong copywriting/creative writing skills who are keen to develop their digital skill set and grow further within a rapidly growing business. Fluency in Cantonese/Traditional Chinese and good English is required.每日工作範圍包括：創建內容：使用搜尋引擎最佳化工具以及你發現的營銷內容空距和需求能力，您將在使用各種渠道進行宣傳之前建立引人入勝且高共享性的部落格內容。連結建設(Link Building)：連結建設是從其他網站以超連結的方式聯繫到您自己的網站的過程，也是我們使用搜尋引擎優化的最佳策略的核心部分。您將專注於進行線上公關，並使用各種策略和工具來確保高價值的連結能夠聯繫到Twinkl的網站。市場營銷策略：就過往結果而言，具創意的內容策展一般非常成功，所以我們不斷尋找新的可擴充不同試銷的專案和想法。構思新的活動和策略去迎合你的市場（以及Twinkl經營的幾十個其他市場）令你可以無盡地在不同專案上探索一個又一個令人興奮的機會。電郵外聯：您需尋找並聯絡線上潛在用戶、建立關係並保持線上覆蓋率。擁有簡潔、有說服力但友好的範本是成功外聯的關鍵，您必須根據不同市場需要來定期調整您的方法。內部聯繫：Twinkl是一間正在快速增長的公司，我們擁有600多名員工和18種不同的產品。您需要跨部門與其他員工溝通，以支援大型專案或營銷策略並確保一致的資訊傳遞。How you'll spend your day:

Content creation: Using SEO tools as well as your own ability to spot gaps and demand for new marketing content, you'll create engaging and shareable blog content before using an assortment of channels to publicise it.
Link Building: Link building is the process of achieving hyperlinks from other websites to your own and is a core part of our SEO strategy. You'll focus on carrying out digital PR to secure high value links back to Twinkl's websites, using an assortment of tactics and tools to do so.
Campaigns: In terms of results, creative digital content campaigns have been hugely successful for us and we're constantly searching for new scalable project ideas. Ideating new campaigns to bring to your markets (as well as the dozens of others that Twinkl operates in) is an exciting chance for you to champion on no end of potential projects.
Email outreach: You'll find valuable online prospects to contact, build relationships with and secure online coverage from. Having concise, persuasive yet friendly copy is key to successful outreach and you'll have to regularly adapt your approach based on the context.
Working with stakeholders: Twinkl is a fast-growing company with over 600 employees and 18 different products. You'll be communicating across departments to support on large-scale projects and to ensure consistent messaging.

擔任該職務，您應擁有以下個人品質：

擁有創造思維，勇於尋找新項目和機會
能夠構思、研究和撰寫有目標性的電子內容
擁有出色的時間管理技能並掌控您所從事的專案
能與您的直線主管和其他團隊成員合作並接受回饋
能夠誠實地溝通

To succeed in the role, you will:

Have a creative mind that's always on the lookout for new projects and opportunities.
Be able to ideate, research and write targeted blog and email content.
Have excellent time management skills and take ownership of the projects you work on.
Collaborate with and accept feedback from your line manager and other team members.
Be able to communicate openly and honestly.

擔任該職務，您應了解：

如何撰寫有說服力的外展文案和引人入勝的部落格
如何優化您的寫作以改進 SEO表現
如何實施有效的連結建立策略
如何建立和維繫網上公眾形象和關係
如何使用基於SEO績效的軟體，包括 Google Analytics、Buzzstream、SEMRush 等
選擇搜尋引擎優化和SEO表現營運技能，而有機會晉升到職位

In this role, you will learn:

How to write persuasive outreach copy and engaging blog copy.
How to optimise your writing for improved SEO.
How to carry out effective link building strategies.
How to build relationships with online contacts.
How to use crucial SEO software including Google Analytics, Buzzstream, SEMRush and more.
A choice of advanced SEO and marketing skills with the opportunity to grow and advance into specialist positions.

你將與以下部門職員合作：Rachael Sprague（Head of Growth Marketing）- Rachael 負責領導Growth Marketing團隊，幫助公司透過 SEO 實現有機市場目標。她對數據充滿熱情，並享受指導與行銷原則有關的細節。Will Bond（Head of Organic Growth）- Will 自內容行銷團隊成立以來一直在該團隊工作；他領導其部門的發展方向和組織隊伍架構，並總是隨時回答有關文案、行銷策略和音樂建議等的棘手問題。我們友好的Growth Marketing團隊主管和行銷數據管理員，一支友善和效率高的 SEO 團隊，包括文案撰稿人和 SEO 主管，致力於不斷提高 Twinkl 的線上有機公關形象及影響力和反向連結配置文件。You'll work with:

Rachael Sprague (Head of Growth Marketing) - Rachael leads the current Growth Marketing team to help the company hit its organic growth targets through SEO. She's passionate about data and loves coaching others on the principles of growth marketing.
Will Bond (Head of Organic Growth) - Will's been with the Content Marketing team since its inception. He leads on its direction and organisation and is always on-hand to answer tricky questions about copy, campaigns and music suggestions.
One of our friendly and supportive Growth Marketing Team Leaders and Growth Marketing Managers,
A friendly and collaborative SEO team, including Digital Copywriters and SEO Executives, working to continuously improve Twinkl's organic reach, backlink profile and online presence.

Requirements:我們對滿足以下條件之一或滿足以下條件的任何人都感興趣：

流利粵語或繁體中文，具有良好的英語能力
優秀的文案寫作能力
相關研究領域的本科或更高學位
熱衷幫助各界教育工作者或投身教育界的人士
認同 Twinkl 的公司價值觀：Going Above And Beyond, Doing The Right Thing And Being Lovely。

We're interested in anyone who meets one, or a combination of the following:

Fluent in Cantonese or Traditional Chinese with good English skills
Exceptional copywriting skills
An undergraduate degree or higher in a relevant area of study
Passionate about helping those who teach
Shares Twinkl's company values of leading the way, going above and beyond, doing the right thing and being lovely.

我們希望確保每個人都有平等的機會向我們展示自己的辦事能力；為了讓我們了解您在整個招聘過程中可能需要的任何個別要求以及我們將如何提供這些調整，請使用此。請注意，任何個人都可以選擇要求合理的調整，但是，這提交申請不是強制性的。為了回報你所能帶來的一切的努力，我們可以為您在迅速發展且充滿活力的企業中提供令人興奮的職位，並提供大量的其他就業機會。We want to ensure that everyone has an equal chance to demonstrate their abilities to us. To let us know about any support/adjustments you may require throughout the recruitment process and information on how we will provide this, please usePlease note, any individual has the option to request reasonable adjustments. However, it is not mandatory when submitting your application.Benefits:以下是我們認為Twinkl可能是你的理想工作還價的幾個因素：

友善、熱情和輔助形的文化；我們相信工作應該充滿樂趣，並且始終將員工置於流程之上。
彈性的工作方式，有在家工作的機會。
多元化、賦權性和歸屬感 - 我們的員工網路計畫包括 LGBTQ+、有色人種、殘疾人士（可見或其他形式）、科技女性和在職父母等工作小組。
持續專業發展 (CPD) - 我們不斷發展的計劃包括：每月進度回顧、Twinkl 管理級訓練計劃、商業意識培訓、領導力輔導、職業聊天和指導。
跨洲合作！您將加入一個全球團隊，致力於幫助改善世界各地教育工作者的生活。

In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.Here's a couple of the things that make Twinkl a great place to be:

A friendly, welcoming and supportive culture. We believe work should be fun and always put people before process.
Flexible working with opportunities to work from home.
Diversity, inclusion and belonging - our Employee Network Pogram includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
Continuous Professional Development (CPD) - Our ever-evolving program includes: Monthly progression reviews, Twinkl's Management Scheme, commercial awareness training, leadership coaching quads, career chats and mentoring.
Collaboration across continents! You'll plug into a global team working to help improve the lives of educators around the world.

Our Recruitment Process:

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