Content Executive 內容營銷主任 (Hong Kong)
Twinkl
- Malaysia
- Contract
- Full-time
- Content creation: Using SEO tools as well as your own ability to spot gaps and demand for new marketing content, you’ll create engaging and shareable blog content before using an assortment of channels to publicise it.
- Link Building: Link building is the process of achieving hyperlinks from other websites to your own and is a core part of our SEO strategy. You’ll focus on carrying out digital PR to secure high value links back to Twinkl’s websites, using an assortment of tactics and tools to do so.
- Campaigns: In terms of results, creative digital content campaigns have been hugely successful for us and we’re constantly searching for new scalable project ideas. Ideating new campaigns to bring to your markets (as well as the dozens of others that Twinkl operates in) is an exciting chance for you to champion on no end of potential projects.
- Email outreach: You’ll find valuable online prospects to contact, build relationships with and secure online coverage from. Having concise, persuasive yet friendly copy is key to successful outreach and you’ll have to regularly adapt your approach based on the context.
- Working with stakeholders: Twinkl is a fast-growing company with over 600 employees and 18 different products. You’ll be communicating across departments to support on large-scale projects and to ensure consistent messaging.
- 擁有創造思維,勇於尋找新項目和機會
- 能夠構思、研究和撰寫有目標性的電子內容
- 擁有出色的時間管理技能並掌控您所從事的專案
- 能與您的直線主管和其他團隊成員合作並接受回饋
- 能夠誠實地溝通
- Have a creative mind that’s always on the lookout for new projects and opportunities.
- Be able to ideate, research and write targeted blog and email content.
- Have excellent time management skills and take ownership of the projects you work on.
- Collaborate with and accept feedback from your line manager and other team members.
- Be able to communicate openly and honestly.
- 如何撰寫有說服力的外展文案和引人入勝的部落格
- 如何優化您的寫作以改進 SEO表現
- 如何實施有效的連結建立策略
- 如何建立和維繫網上公眾形象和關係
- 如何使用基於SEO績效的軟體,包括 Google Analytics、Buzzstream、SEMRush 等
- 選擇搜尋引擎優化和SEO表現營運技能,而有機會晉升到職位
- How to write persuasive outreach copy and engaging blog copy.
- How to optimise your writing for improved SEO.
- How to carry out effective link building strategies.
- How to build relationships with online contacts.
- How to use crucial SEO software including Google Analytics, Buzzstream, SEMRush and more.
- A choice of advanced SEO and marketing skills with the opportunity to grow and advance into specialist positions.
- Rachael Sprague (Head of Growth Marketing) - Rachael leads the current Growth Marketing team to help the company hit its organic growth targets through SEO. She’s passionate about data and loves coaching others on the principles of growth marketing.
- Will Bond (Head of Organic Growth) - Will’s been with the Content Marketing team since its inception. He leads on its direction and organisation and is always on-hand to answer tricky questions about copy, campaigns and music suggestions.
- One of our friendly and supportive Growth Marketing Team Leaders and Growth Marketing Managers,
- A friendly and collaborative SEO team, including Digital Copywriters and SEO Executives, working to continuously improve Twinkl’s organic reach, backlink profile and online presence.
- 流利粵語或繁體中文,具有良好的英語能力
- 優秀的文案寫作能力
- 相關研究領域的本科或更高學位
- 熱衷幫助各界教育工作者或投身教育界的人士
- 認同 Twinkl 的公司價值觀:Going Above And Beyond, Doing The Right Thing And Being Lovely。
- Fluent in Cantonese or Traditional Chinese with good English skills
- Exceptional copywriting skills
- An undergraduate degree or higher in a relevant area of study
- Passionate about helping those who teach
- Shares Twinkl’s company values of leading the way, going above and beyond, doing the right thing and being lovely.
- 友善、熱情和輔助形的文化;我們相信工作應該充滿樂趣,並且始終將員工置於流程之上。
- 彈性的工作方式,有在家工作的機會。
- 多元化、賦權性和歸屬感 - 我們的員工網路計畫包括 LGBTQ+、有色人種、殘疾人士(可見或其他形式)、科技女性和在職父母等工作小組。
- 持續專業發展 (CPD) - 我們不斷發展的計劃包括:每月進度回顧、Twinkl 管理級訓練計劃、商業意識培訓、領導力輔導、職業聊天和指導。
- 跨洲合作!您將加入一個全球團隊,致力於幫助改善世界各地教育工作者的生活。
- A friendly, welcoming and supportive culture. We believe work should be fun and always put people before process.
- Flexible working with opportunities to work from home.
- Diversity, inclusion and belonging - our Employee Network Pogram includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
- Continuous Professional Development (CPD) - Our ever-evolving program includes: Monthly progression reviews, Twinkl’s Management Scheme, commercial awareness training, leadership coaching quads, career chats and mentoring.
- Collaboration across continents! You’ll plug into a global team working to help improve the lives of educators around the world.