Responsibilities Drive visibility of the Bank's performance and growth by connecting with influencers and key communicators across the Group, and eliciting stories that will further inspire other Maybankers. Develop and execute a community engagement strategy that promotes active participation and aligns with the objectives of the M25+ strategy. Deepen the embedment of the Bank's core values (T.I.G.E.R.), Agile Leadership Behaviours, DEIB culture, and myimpact principles through a media-rich content strategy encompassing images, videos, podcasts, and livestreaming. Work with the Internal Communications team to ensure critical updates such as Leadership Messages and M25+ communications are effectively disseminated through the platform. Collaborate with Group Employee Engagement, GHC, to establish diverse digital engagement methods for Maybankers across the Group, enhancing the overall employee experience. Act as a moderator for the MSocial community, ensuring adherence to community guidelines and maintaining a positive, respectful environment. Leverage data analytics from MSocial to generate actionable reports on engagement trends, content reach, and user feedback, providing senior management with insights on the effectiveness of community-building efforts. Set and track key performance metrics, including monthly active users, user satisfaction scores, and engagement with content. Serve as the primary point of contact for stakeholders across business sectors, ensuring that MSocial remains a dynamic and inclusive space for sharing ideas and collaborating on initiatives. Partner with Group Technology to ensure a seamless user experience, providing feedback and recommendations to enhance platform functionality and address technical challenges. Create resources and guides to empower teams to develop their own content, fostering a self-sustaining culture of communication and collaboration. Requirements Minimum of six (6) years' experience in content development, community management, social media management, or internal communications within a large organisation. Excellent interpersonal and communication skills, with the ability to connect and build trust with stakeholders, administrators, and end users. Competency in employee engagement and project management techniques and approaches, with a customer-first mindset. Strong appetite for working in a fast-paced, high-energy environment; proven ability to multitask, manage time effectively, and balance multiple inputs for communication and collaboration. Experience in delivering relevant training to ensure Maybankers across the Group are empowered and equipped to use MSocial effectively, in accordance with the Acceptable Usage Guidelines and Community Guidelines. Understanding of the various personas within the Maybank workforce, and the ability to adapt storytelling, messaging, and campaigns to create engaging and meaningful content. Proven track record of driving engagement on digital platforms and producing content that resonates with a diverse audience. Ability to produce well-structured, clear reports based on MSocial's data analytics, and to develop strategies aimed at improving engagement rates on the platform. Ability to communicate and provide technical advice to non-technical teams. Show more Show less