The Social Media Specialist will be the driving force behind KENS Apothecary's online presence, leading social media strategy, content creation, and community engagement across all digital platforms. While the core focus is on crafting and executing impactful social media campaigns, this role will also provide retail marketing support to the Retail Marketing Manager to ensure smooth execution of in-store activations and brand consistency across all touchpoints. You will collaborate with cross-functional teams including Retail, Visual Merchandising, E-commerce, and Brand Partners to create a seamless customer experience both online and in-store. Key Responsibilities 1. Social Media Management (Primary Responsibility) Oversee day-to-day operations of all company social media accounts (Instagram, Facebook, TikTok, etc.). Develop and manage content calendars aligned with product launches, marketing campaigns, and retail events. Ensure consistent, high-quality, and timely posting in line with brand tone and guidelines. Engage with audiences through community management, responding promptly to comments and DMs. Keep updated with platform trends, competitor activity, and emerging content formats. 2. Content Creation & Creative Collaboration Conceptualize, create, and edit engaging visual content (photos, reels, behind-the-scenes, flat lays) for organic and paid social campaigns. Participate in and coordinate content shoots, including product styling and visual arrangements. Collaborate with photographers, videographers, designers, influencers, and internal teams to produce content aligned with campaign objectives. Localize brand content for the local market while maintaining global brand standards. Write clear, engaging, and brand-aligned copy for social captions, campaign messaging, and promotional assets. 3. Analytics & Performance Reporting Monitor and analyze social media performance (engagement, reach, content effectiveness, audience growth). Produce monthly reports with actionable recommendations for content and strategy improvement. Track industry benchmarks to continuously evolve the brand's social presence. 4. Retail Marketing Support (Secondary Responsibility) Assist the Retail Marketing Manager with in-store campaigns, activations, and product launches. Coordinate distribution of marketing materials, store visuals, POS displays, and gift-with-purchase programs. Support retail marketing execution for store openings, VIP events, and pop-ups. Liaise with store teams to ensure timely and brand-consistent campaign implementation. Monitor retail marketing campaign effectiveness and share feedback for improvement. Support brand training, launches, and promotional events in partnership with retail teams. Qualifications & Requirements Bachelor's Degree in Marketing, Communications, Business, or related field. 2-4 years' experience in social media management, content creation, and community building, preferably in beauty, lifestyle, or fashion. Proven creative and copywriting skills with a strong sense of visual aesthetics. Familiarity with retail marketing operations is an advantage. Proficiency in Canva, Adobe Photoshop/Illustrator, Meta Business Suite, or equivalent tools. Strong communication, coordination, and organizational skills. Highly detail-oriented, proactive, and adaptable to fast-paced environments. Passion for beauty, luxury brands, and delivering premium customer experiences. Show more Show less