Head of Brand Experience & Communications, Ikano Centres

• Develop and lead long-term marketing and digital strategies for shopping centres, focusing on both B2C and B2B.
• Define frameworks for local strategy implementation in branding, marketing, CRM, sales promotions, and social media.
• Drive conversions in the brand funnel across all marketing campaigns and activations.
• Oversee ATL creative and media strategies across all centres.
• Manage key communications channels to create awareness for internal and external stakeholders.
• Develop PR and communications strategies for Ikano Centres and individual units.
• Lead customer journey strategy development and optimization efforts, including research methodology.
• Manage regional marketing budget and develop business plans in collaboration with centres.
• Support expansion efforts with brand strategy and marketing budget inputs for new centres.
• Drive collaboration with IKEA to maximize cross-sales and visitation.
• Recruit, build, and lead dedicated shopping centre marketing and digital teams.
• Review meeting place concept to ensure alignment with brand positioning and commercial development.
• Implement digital strategy roadmap, focusing on social media, CRM enhancements, and digital innovations.
• Drive development of user-friendly CRM with data analytics for personalized offers.
• Optimize online to offline experience and drive strategic partnerships for new revenue streams.

• Degree or master’s in marketing, advertising, PR, communications or related disciplines.
• Min 10 – 15 years relevant marketing experience with three years in a regional role.
• Experience in a shopping centre, retail, service-related industry or creative brand agency is a bonus.
• Fluent in English, verbal and written, with excellent communication skills, as there will be a strong emphasis on presentations and public speaking.
• Strong decision-making ability.
• Leadership capabilities to identify and support competence development needs of co-workers through coaching and mentoring to maximise a co-worker’s potential.
• Extensive experience in the full spectrum of brand and marketing and relevant touchpoints (brand positioning, marketing campaigns, PR & communications, media strategy, events, digital and social media, app and CRM).
• Knowledge of key marketing KPIs and metrics, with a strong point of view on the relationship between marketing effectiveness measurements and business outcomes.
• Strong strategic and analytical capabilities to plan for both long-term and short-term brand strategies.
• Campaign and project management (budgets, timelines, creative processes) fluency with a good ability to plan and organise.
• Vision to relate customer insights to strong business opportunities.
• Passion to identify emerging trends and disruptions across a wide spectrum of marketing thinking, tools, and technologies and is able to give an informed view of how these areas can impact our business.

Ikano