Publishing Center] Game Marketing Specialist/Senior, Malaysia(A206740)
Kuala Lumpur
Permanent
Full-time
1 month ago
Responsibilities: Transform global brand campaigns into culturally relevant local activations (e.g., extend content for Malaysian gamers' social media preference, festivals, and influencer communities). Develop integrated marketing plans spanning digital (TikTok/ Facebook/ Instagram/ Youtube), events, and partnerships to amplify patch launches. Execute downstream localization: Partner with HQ teams to implement general brand strategies while providing real-time local insights (e.g., compliance risks, cultural nuances). Unlock local synergies: Lead collaboration with community, ops, and channel teams to leverage Malaysian influencers, media, and events - ensuring "one key action, multi-channel impact." Monitor campaign performance (ROI, CPM, engagement, conversion), conduct rapid test-learn-adapt cycles, and identify high-efficiency key actions (e.g., viral local content formats). Own complex patch launch local campaigns and business metrics, manage vendor quality/cost, and mitigate risks.(e.g., PR crises triggered by cultural/religious sensitivities) Requirements: 3+ years in game localization marketing, with proven success in leading SEA market campaigns (Malaysia focus preferred). Integrated campaigns blending online/offline channels (TikTok, influencers, live events). Data-informed pivots that lifted campaign results (e.g., improved CTR, CPM, engagement, or ROI). Crisis management in high-pressure environments (e.g., player backlash, cultural missteps). Deep network of Malaysian partners (content vendors, KOL agencies). Intimate knowledge of local social media ecosystem (TikTok trends, Facebook communities, emerging platforms). Awareness of cultural/religious sensitivities and gaming regulations. MOBA/competitive gaming expertise: Understanding of player motivations, esports cycles, and content trends. Passion for MOBA. Collaboration agility: Navigate time zones and cultural gaps to align global/regional stakeholders. Resilient results-focus: Deliver under tight deadlines and unexpected challenges. Unleash Your Potential at MOONTON Games MOONTON Games is one of the pioneers of mobile gaming with Mobile Legends: Bang Bang. But we&aposre also so much more! We&aposre a global game development and publishing powerhouse with our award-winning games and intellectual properties! At MOONTON Games, we believe in having an open, collaborative environment where creativity, teamwork, and shared passion thrive. Whether you&aposre a seasoned game developer, a marketing guru, an esports enthusiast, or from another discipline, your unique skills and perspectives are valued here. Join us on an exciting journey to create innovative, world-class games that connect players around the globe. At MOONTON Games, the possibilities are endless. Perks & Benefits - Flexible working hour arrangements - Work-In-Office meal benefits - Unlimited office pantry snacks & afternoon tea arrangements! - Exclusive in-game benefits - Comprehensive medical benefits - Attractive bonus structure - Collaboration with a dynamic, global team around the world - Rank promotion program - Convenient & accessible locations - Mentorship program for new employees to quickly get familiar with the business and corporate culture - Annual company trip - Fun celebrations during major festivals - Team building activities - Mental health & wellness initiatives - MOONTON Talks & educational programs - Exclusive game-themed gifts during special occasions Apply via LinkedIn now to unleash legendary moments together! Only shortlisted candidates will be notified. Show more Show less