Job Description: Identify opportunities and execute projects that result in user growth for the overall platform, and/or achieve specific platform objectives (Acquisition, Churn reactivation, Order or GMV-driving initiatives), through user identification and prioritisation of target audience, proposing optimal voucher mechanics/landing pages/messaging, result analysis, and subsequent campaign re-iteration Collaborate with internal and external cross functional teams, to understand key levers of other Shopee programs to drive specific outcomes Responsible for budget management, target setting and campaign performance Review brand health tracking results and identify key areas for brand performance and new growth opportunities Support the delivery of local and regional research projects (questionnaire design, link testing, scripting, data analysis) that translates to actionable recommendations that has strong implications for the business Requirements: Bachelor's Degree in Business / Management, Marketing, or other relevant courses 2-4 years of industry experience in the e-Commerce, tech, or digital marketing is beneficial Proficient in quantitative analysis as well as performance metrics Basic understanding of research frameworks and methods Enjoy working in a collaborative and dynamic environment Strong analytical, critical thinking, and problem-solving abilities Proficient in Microsoft and/or Google suites
